Portillo's Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Portillo's's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Portillo's.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Portillo's
App Name : Portillo's
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Portillo's Hot Dogs, LLC
Publisher : Instagram,Facebook
Total creative ads during the time period : 182
Duration : 369
Popularity : 46,256
Check ASO Keywords of Portillo's
2. Portillo's’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Portillo's in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Portillo's in the recent period. As of 2021-03-06, among the Portillo's‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-06, Portillo's's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.86%,
Audience Network's proportion is 28.86%,
Instagram's proportion is 21.58%,
Messenger's proportion is 20.7%,
's proportion is .
In the date of 2021-03-06, Portillo's‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Portillo's
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Portillo's. We can see some advertising trends.
Top 1 Ad Creative of Portillo's
Ad Details ：
Headline ：Portillo's Hot Dogs Manager Position
Text ：Are you ready to work hard and have fun? Apply to be a manager today!
Top 2 Ad Creative of Portillo's
Ad Details ：
Headline ：Portillo's Hot Dogs Manager Position
Text ：We Only Have Fries for You!
Top 3 Ad Creative of Portillo's
Ad Details ：
Headline ：Be the Cake to our Shake!
Text ：Our team members are the Heart of Portillo's, and our brand comes to life with the values we practice every day: Family, Greatness, Energy, & Fun.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 173 | 173 | 247 |
| Popularity | 984 | 984 | 918 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 3 |
| Countries | United States | United States | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Portillo's in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Portillo's's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Portillo's, you can click the app name below to view related reports, or you can find more info in ASOTools.