Postmates - Food Delivery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Postmates - Food Delivery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Postmates - Food Delivery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Postmates - Food Delivery
App Name : Postmates - Food Delivery
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Postmates Inc.
Publisher : Instagram,Fotor - Photo Editor&Collage,Facebook,OLX Classifieds,GulogGratis,PhotoGrid Video Collage maker,我的安吉拉
Total creative ads during the time period : 3,633
Duration : 2,450
Popularity : 296,608
Check ASO Keywords of Postmates - Food Delivery
2. Postmates - Food Delivery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Postmates - Food Delivery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Postmates - Food Delivery in the recent period. As of 2021-03-15, among the Postmates - Food Delivery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Postmates - Food Delivery's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.5%,
Facebook's proportion is 29.9%,
Audience Network's proportion is 29.02%,
Messenger's proportion is 10.57%,
's proportion is .
In the date of 2021-03-15, Postmates - Food Delivery‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Postmates - Food Delivery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Postmates - Food Delivery. We can see some advertising trends.
Top 1 Ad Creative of Postmates - Food Delivery
Ad Details ：
Headline ：Food & Alcohol Delivered Right to Your Door!
Text ：Sky's Gourmet Marketplace of Marina Del Rey Now Delivers to ALL of Marina Del Rey. Have Food and Alcohol Delivered Promptly Right to Your Door. Call (424) 353-0295 or Click Below!
Top 2 Ad Creative of Postmates - Food Delivery
Ad Details ：
Headline ：Food & Alcohol Delivered Right to Your Door!
Text ：Sky's Gourmet Marketplace of Marina Del Rey Now Delivers to ALL of Marina Del Rey. Have Food and Alcohol Delivered Promptly Right to Your Door. Call (424) 353-0295 or Click Below!
Top 3 Ad Creative of Postmates - Food Delivery
Ad Details ：
Headline ：Postmates: Food Delivery, Groceries, Alcohol - Anything from Anywhere
Text ：Order delivery or pickup from more than 600,000 restaurants, retailers, grocers, and more all across your city. Download the app now to get everything you crave, on-demand.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 577 | 580 | 272 |
| Popularity | 999 | 999 | 997 |
| Dimensions | 2048 x 1365 | 2048 x 1365 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Australia,United Kingdom,United States,Canada | Australia,United Kingdom,United States,Canada | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Postmates - Food Delivery in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Postmates - Food Delivery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Postmates - Food Delivery, you can click the app name below to view related reports, or you can find more info in ASOTools.