Postmates - Food Delivery Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Postmates - Food Delivery’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Postmates - Food Delivery.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Postmates - Food Delivery

App Name : Postmates - Food Delivery

Logo

Postmates - Food Delivery-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : Postmates Inc.

Publisher : Fotor - Photo Editor & Collage,OLX Clasificados,GulogGratis: Køb & sælg,PhotoGrid - Pic Collage Maker,My Talking Angela,appsGratis,开箱模拟器 for 皇室战争,Tap Tap Music-Pop Songs

Total creative ads during the time period : 2,454

Duration : 2,254

Popularity : 127,043

2. Postmates - Food Delivery’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Postmates - Food Delivery in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Postmates - Food Delivery in the recent period. As of 2020-09-01, among the Postmates - Food Delivery‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-01, Postmates - Food Delivery’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

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’s proportion is .

In the date of 2020-09-01, Postmates - Food Delivery‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Postmates - Food Delivery

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Postmates - Food Delivery. We can see some advertising trends.

Top 1 Ad Creative of Postmates - Food Delivery

Ad Details :

Headline :Never pay a delivery fee again!

Text :Did someone say foooooooooooooo? Use code REALFRIEND for $100 delivery credit.

Top 2 Ad Creative of Postmates - Food Delivery

Ad Details :

Headline :Order Anything On Postmates!

Text :Install now and get $100 in delivery fee credit with code FB658 🙌🏽! (Credit expires in 7 days. New customers only.)

Top 3 Ad Creative of Postmates - Food Delivery

Ad Details :

Headline :MFW I get $100 in free Postmates delivery credit. Such bounty. Much excite.

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 185 264 160
Popularity 900 852 820
Dimensions 1080 x 1080 960 x 502 1200 x 628
Creative Type Video Image Image
Network Facebook Facebook Reddit
Related Ads 2 3 2
Countries United States,Australia,United Kingdom,Canada Canada,United Kingdom,Australia,United States United States,Australia,United Kingdom,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for Postmates - Food Delivery in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Postmates - Food Delivery’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Postmates - Food Delivery, you can click the app name below to view related reports.