腾讯新闻 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 腾讯新闻's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 腾讯新闻.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 腾讯新闻
App Name : 腾讯新闻
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,小米浏览器,WIFI万能钥匙
Developer : Tencent Technology (Shenzhen) Company Ltd.
Publisher : 糗事百科,最美锁屏,东方头条,宝宝巴士,中文书城,Perfect Piano,双色球
Total creative ads during the time period : 10,000
Duration : 1,931
Popularity : 1,312,215
Check ASO Keywords of 腾讯新闻
2. 腾讯新闻’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 腾讯新闻 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 腾讯新闻 in the recent period. As of 2021-03-11, among the 腾讯新闻‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 2.9%, Playable Ads category's proportion is 0.0%, Image category's proportion is 97.1%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 腾讯新闻's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 55.13%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 腾讯新闻‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 52.17%.
3. Top 3 Ad Creative Analysis of 腾讯新闻
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 腾讯新闻. We can see some advertising trends.
Top 1 Ad Creative of 腾讯新闻
Ad Details ：
Headline ：腾讯新闻
Text ：太难了！韩德君伤缺半年仍未痊愈 新赛季开始前无 法出战
Top 2 Ad Creative of 腾讯新闻
Ad Details ：
Headline ：腾讯新闻
Text ：当年要水喝的非洲男孩现在如何？如今的样子看呆众人
Top 3 Ad Creative of 腾讯新闻
Ad Details ：
Headline ：腾讯新闻
Text ：当年要水喝的非洲男孩现在如何？如今的样子看呆众人
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 195 | 204 | 198 |
| Popularity | 997 | 997 | 997 |
| Dimensions | 800 x 1200 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 腾讯新闻 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 腾讯新闻's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 腾讯新闻, you can click the app name below to view related reports, or you can find more info in ASOTools.