GLOW. Pregnancy & Baby Tracker + Baby Registry App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the GLOW. Pregnancy & Baby Tracker + Baby Registry App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GLOW. Pregnancy & Baby Tracker + Baby Registry App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of GLOW. Pregnancy & Baby Tracker + Baby Registry App
App Name : GLOW. Pregnancy & Baby Tracker + Baby Registry App
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Glow Inc
Publisher : Instagram,Facebook,Saheli App for Pregnant Women,Pregnancy Guide,Pregnancy Tracker,無料 母子手帳＋パパ ～産婦人科医 池川明先生監修～
Total creative ads during the time period : 538
Duration : 197
Popularity : 56,165
Check ASO Keywords of GLOW. Pregnancy & Baby Tracker + Baby Registry App
2. GLOW. Pregnancy & Baby Tracker + Baby Registry App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser GLOW. Pregnancy & Baby Tracker + Baby Registry App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of GLOW. Pregnancy & Baby Tracker + Baby Registry App in the recent period. As of 2021-05-24, among the GLOW. Pregnancy & Baby Tracker + Baby Registry App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 30.77%, Playable Ads category's proportion is 0.0%, Image category's proportion is 69.23%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, GLOW. Pregnancy & Baby Tracker + Baby Registry App's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.25%,
Audience Network's proportion is 26.1%,
Messenger's proportion is 24.05%,
Instagram's proportion is 23.59%,
's proportion is .
In the date of 2021-05-24, GLOW. Pregnancy & Baby Tracker + Baby Registry App‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of GLOW. Pregnancy & Baby Tracker + Baby Registry App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GLOW. Pregnancy & Baby Tracker + Baby Registry App. We can see some advertising trends.
Top 1 Ad Creative of GLOW. Pregnancy & Baby Tracker + Baby Registry App
Ad Details ：
Headline ：A Bump\x27s Best Friend
Text ：Daily Pregnancy App
Top 2 Ad Creative of GLOW. Pregnancy & Baby Tracker + Baby Registry App
Ad Details ：
Headline ：Try Nurture Free
Text ：Get Daily Tips & Updates on Your Baby's Growth
Top 3 Ad Creative of GLOW. Pregnancy & Baby Tracker + Baby Registry App
Ad Details ：
Headline ：Try Nurture Free
Text ：Get Daily Tips & Updates on Your Baby's Growth
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 133 | 112 | 114 |
| Popularity | 552 | 507 | 492 |
| Dimensions | 512 x 250 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Australia,Canada,United States,United Kingdom | New Zealand,Australia,United States,Canada,United Kingdom | United Kingdom,New Zealand,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for GLOW. Pregnancy & Baby Tracker + Baby Registry App in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free GLOW. Pregnancy & Baby Tracker + Baby Registry App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to GLOW. Pregnancy & Baby Tracker + Baby Registry App, you can click the app name below to view related reports, or you can find more info in ASOTools.