DoorDash - Food Delivery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DoorDash - Food Delivery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DoorDash - Food Delivery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DoorDash - Food Delivery
App Name : DoorDash - Food Delivery
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : DoorDash, Inc.
Publisher : Fotor - Photo Editor&Collage,GulogGratis,Instagram,MySQL QueryDB Client,PhotoGrid Video Collage maker,Facebook,Montage Video Musique
Total creative ads during the time period : 6,648
Duration : 2,244
Popularity : 493,389
Check ASO Keywords of DoorDash - Food Delivery
2. DoorDash - Food Delivery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DoorDash - Food Delivery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DoorDash - Food Delivery in the recent period. As of 2021-03-15, among the DoorDash - Food Delivery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 22.22%, Playable Ads category's proportion is 0.0%, Image category's proportion is 55.56%, Carousel category's proportion is 22.22%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, DoorDash - Food Delivery's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.27%,
Facebook's proportion is 24.71%,
Audience Network's proportion is 24.62%,
Instagram's proportion is 22.59%,
Google Ads(Admob)'s proportion is 2.81%.
In the date of 2021-03-15, DoorDash - Food Delivery‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of DoorDash - Food Delivery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DoorDash - Food Delivery. We can see some advertising trends.
Top 1 Ad Creative of DoorDash - Food Delivery
Ad Details ：
Headline ：
Text ：DoorDash offers a selection of more than 250,000 menus across 3,000 cities in the U.S. and Canada. Get your favorite restaurants delivered today!
Top 2 Ad Creative of DoorDash - Food Delivery
Ad Details ：
Headline ：
Text ：DoorDash offers a selection of more than 250,000 menus across 3,000 cities in the U.S. and Canada. Get your favorite restaurants delivered today!
Top 3 Ad Creative of DoorDash - Food Delivery
Ad Details ：
Headline ：
Text ：DoorDash offers a selection of more than 250,000 menus across 3,000 cities in the U.S. and Canada. Get your favorite restaurants delivered today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 195 | 194 | 195 |
| Popularity | 996 | 995 | 995 |
| Dimensions | 750 x 1125 | 750 x 1125 | 750 x 1125 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United Kingdom,United States,Canada | United Kingdom,United States,Canada,Australia | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for DoorDash - Food Delivery in recent advertising is Pinterest, and the main creative type is Image.
In conclusion: The above is a free DoorDash - Food Delivery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DoorDash - Food Delivery, you can click the app name below to view related reports, or you can find more info in ASOTools.