Issuu - Discover Stories Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Issuu - Discover Stories's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Issuu - Discover Stories.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Issuu - Discover Stories
App Name : Issuu - Discover Stories
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Issuu
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Light Bible: Daily Verses, Prayer, Audio Bible,30 Day Fitness Challenge - Workout at Home,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 9,770
Duration : 2,070
Popularity : 974,389
Check ASO Keywords of Issuu - Discover Stories
2. Issuu - Discover Stories’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Issuu - Discover Stories in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Issuu - Discover Stories in the recent period. As of 2021-03-15, among the Issuu - Discover Stories‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 63.08%, Carousel category's proportion is 36.92%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Issuu - Discover Stories's the proportion of networks impressions are placed like this:
Instagram's proportion is 32.66%,
Audience Network's proportion is 32.48%,
Facebook's proportion is 32.18%,
Messenger's proportion is 2.56%,
Pinterest's proportion is 0.12%.
In the date of 2021-03-15, Issuu - Discover Stories‘s network with the most ads is Instagram and its proportion is 30.77%.
3. Top 3 Ad Creative Analysis of Issuu - Discover Stories
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Issuu - Discover Stories. We can see some advertising trends.
Top 1 Ad Creative of Issuu - Discover Stories
Ad Details ：
Headline ：Richmond Pulse October 2018
Top 2 Ad Creative of Issuu - Discover Stories
Ad Details ：
Headline ：Right on Campus Edition 3
Text ：DON’T MISS OUT! Click here to read our newest edition of Right on Campus.
Top 3 Ad Creative of Issuu - Discover Stories
Ad Details ：
Headline ：Arkansas Hospitals Fall 2018
Text ：Get ready for the annual AHA meeting by reading the latest edition of Arkansas Hospitals!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 752 | 795 | 738 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 969 x 1497 | 1156 x 1496 | 1148 x 1490 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | United States | United States,Australia,Canada,United Kingdom | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Issuu - Discover Stories in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Issuu - Discover Stories's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Issuu - Discover Stories, you can click the app name below to view related reports, or you can find more info in ASOTools.