Issuu - “Create & Discover Stories” Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Issuu - “Create & Discover Stories”'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Issuu - “Create & Discover Stories”.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Issuu - “Create & Discover Stories”
App Name : Issuu - “Create & Discover Stories”
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Issuu.
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Light Bible: Daily Verses, Prayer, Audio Bible,Photo Editor & Pic Collage - Sweet Selfie Camera,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 9,830
Duration : 2,475
Popularity : 990,534
Check ASO Keywords of Issuu - “Create & Discover Stories”
2. Issuu - “Create & Discover Stories”’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Issuu - “Create & Discover Stories” in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Issuu - “Create & Discover Stories” in the recent period. As of 2021-03-15, among the Issuu - “Create & Discover Stories”‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 63.08%, Carousel category's proportion is 36.92%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Issuu - “Create & Discover Stories”'s the proportion of networks impressions are placed like this:
Instagram's proportion is 32.66%,
Audience Network's proportion is 32.48%,
Facebook's proportion is 32.18%,
Messenger's proportion is 2.56%,
Pinterest's proportion is 0.12%.
In the date of 2021-03-15, Issuu - “Create & Discover Stories”‘s network with the most ads is Instagram and its proportion is 30.77%.
3. Top 3 Ad Creative Analysis of Issuu - “Create & Discover Stories”
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Issuu - “Create & Discover Stories”. We can see some advertising trends.
Top 1 Ad Creative of Issuu - “Create & Discover Stories”
Ad Details ：
Headline ：Penha Bernardes • Dep Federal • 1533 – Issuu
Text ：Amigos e amigas de Araruama. Esta é uma semana decisiva, onde muitos eleitores buscam informações e propostas dos candidatos para decidir em quem votar. Para auxiliar sua pesquisa eu preparei uma análise do atual momento, além de apresentar ideias para ajudar Araruama. Dê uma lida, compartilhe. O futuro começa com a sua participação. Penha Bernardes 1533 Deputada Federal.
Top 2 Ad Creative of Issuu - “Create & Discover Stories”
Ad Details ：
Headline ：Eleições 2018 - Informativo do Deputado Estadual PV Chico Sardelli 43033 - Macatuba
Text ：Alô pessoal de Macatuba. Confira o nosso trabalho. Acesse http://bit.ly/2NWzNDu
Top 3 Ad Creative of Issuu - “Create & Discover Stories”
Ad Details ：
Headline ：Eleições 2018 - Informativo do Deputado Estadual PV Chico Sardelli 43033 - Nova Odessa
Text ：Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Title: Eleições 2018 - Informativo do Deputado Estadual PV Chico Sardelli 4...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 765 | 740 | 579 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 630 | 1032 x 1487 | 1066 x 1493 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Portugal,Angola,Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | English |
Through the above analysis, we can see that the most effective channel for Issuu - “Create & Discover Stories” in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Issuu - “Create & Discover Stories”'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Issuu - “Create & Discover Stories”, you can click the app name below to view related reports, or you can find more info in ASOTools.