PrizePicks Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PrizePicks's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PrizePicks.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PrizePicks
App Name : PrizePicks
Logo：
OS : iOS
Network : Twitter,Audience Network,Instagram
Developer : SidePrize, LLC
Publisher : Instagram,GulogGratis,Montage Video Musique,appsGratis,SmartNews: Local Breaking News,Facebook
Total creative ads during the time period : 336
Duration : 696
Popularity : 41,119
Check ASO Keywords of PrizePicks
2. PrizePicks’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PrizePicks in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PrizePicks in the recent period. As of 2021-03-15, among the PrizePicks‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, PrizePicks's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.09%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 24.91%,
's proportion is .
In the date of 2021-03-15, PrizePicks‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of PrizePicks
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PrizePicks. We can see some advertising trends.
Top 1 Ad Creative of PrizePicks
Ad Details ：
Headline ：25% Instantly-Playable Bonus & Free Pick to win $50
Text ：Predict OVER/UNDER on 4 basketball players to 10x your money tonight. This is a dead-simple, 5-star rated, fantasy parlay app played by thousands of sports fans.
Top 2 Ad Creative of PrizePicks
Ad Details ：
Headline ：25% Instantly-Playable Bonus & Free Pick to win $50
Text ：Predict OVER/UNDER on 4 basketball players to 10x your money tonight. This is a dead-simple, 5-star rated, fantasy parlay app played by thousands of sports fans.
Top 3 Ad Creative of PrizePicks
Ad Details ：
Headline ：FIRST DEPOSIT? Get a Free Pick to WIN $50!
Text ：Predict 𝗢𝗩𝗘𝗥/𝗨𝗡𝗗𝗘𝗥 on 4 basketball players to 10x your money tonight. REVIEWS ⬇️
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"PrizePicks is the perfect way to get action on guys you’ve identified as the best plays of the night!" -RG
“I basically stopped playing FanDuel because of this site" -Trokon F.
"Every contest feels fair, thanks to the terrific format, and it couldn't be easier to enter." - Stephen Y.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 148 | 148 | 118 |
| Popularity | 945 | 944 | 842 |
| Dimensions | 1500 x 1500 | 1500 x 1500 | 426 x 426 |
| Creative Type | Image | Image | Video |
| Network | Messenger | Audience Network | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | Canada,United Kingdom,United States,Australia | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PrizePicks in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free PrizePicks's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PrizePicks, you can click the app name below to view related reports, or you can find more info in ASOTools.