ニュースパス Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ニュースパス's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ニュースパス.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ニュースパス
App Name : ニュースパス
Logo：
OS : iOS
Network : Facebook,UnityAds,Ameba(アメーバ)
Developer : KDDI CORPORATION
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Total creative ads during the time period : 937
Duration : 1,610
Popularity : 68,927
Check ASO Keywords of ニュースパス
2. ニュースパス’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ニュースパス in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ニュースパス in the recent period. As of 2021-03-16, among the ニュースパス‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, ニュースパス's the proportion of networks impressions are placed like this:
Ameba(アメーバ)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, ニュースパス‘s network with the most ads is Ameba(アメーバ) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of ニュースパス
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ニュースパス. We can see some advertising trends.
Top 1 Ad Creative of ニュースパス
Ad Details ：
Headline ：【保存版】知っておきたい最新ニュースを簡単インプット！
Text ：知らないと恥ずかしい最新ニュースをアプリ1つで、簡単にインプットできちゃう！ニュースアプリ決定版「ニュースパス」
Top 2 Ad Creative of ニュースパス
Ad Details ：
Headline ：【保存版】知っておきたい最新ニュースを簡単インプット！
Text ：知らないと恥ずかしい最新ニュースをアプリ1つで、簡単にインプットできちゃう！ニュースアプリ決定版「ニュースパス」
Top 3 Ad Creative of ニュースパス
Ad Details ：
Headline ：【保存版】知っておきたい最新ニュースを簡単インプット！
Text ：知らないと恥ずかしい最新ニュースをアプリ1つで、簡単にインプットできちゃう！ニュースアプリ決定版「ニュースパス」
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 324 | 314 | 314 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 360 | 600 x 360 | 600 x 360 |
| Creative Type | Image | Image | Image |
| Network | Gunosy(グノシー) | Gunosy(グノシー) | Gunosy(グノシー) |
| Related Ads | 3 | 2 | 2 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for ニュースパス in recent advertising is Gunosy(グノシー), and the main creative type is Image.
In conclusion: The above is a free ニュースパス's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ニュースパス, you can click the app name below to view related reports, or you can find more info in ASOTools.