Microsoft News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Microsoft News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Microsoft News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Microsoft News
App Name : Microsoft News
Logo：
OS : iOS
Network : Facebook,Twitter,Instagram
Developer : Microsoft Corporation
Publisher : Instagram,Facebook,Cheats for Icon Pop Quiz,Korean Food Recipes - 10k Recipes,TopBuzz: Notícias,Vídeos, GIFs,HuffPost - News & Politics
Total creative ads during the time period : 1,656
Duration : 2,251
Popularity : 178,983
Check ASO Keywords of Microsoft News
2. Microsoft News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Microsoft News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Microsoft News in the recent period. As of 2021-03-16, among the Microsoft News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Microsoft News's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Microsoft News‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Microsoft News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Microsoft News. We can see some advertising trends.
Top 1 Ad Creative of Microsoft News
Ad Details ：
Headline ：Meet The Woman Changing Prison Return Rates — Through Beauty
Text ：Tammy Kennedy is the founding director of Coffee Creek Correctional Facility's cosmetology program in Oregon.
Top 2 Ad Creative of Microsoft News
Ad Details ：
Headline ：Farage's fundraising for Brexit Party allows foreign donors to 'break rules', warns elections watchdog
Text ：Nigel Farage’s use of PayPal to raise huge numbers of small donations for his Brexit Party allows foreign donors to “evade the rules”, a watchdog has warned.
Top 3 Ad Creative of Microsoft News
Ad Details ：
Headline ：Drogaria Dr.Fabio
Text ：Your customizable and curated collection of the best in trusted news plus coverage of sports, entertainment, money, weather, travel, health and lifestyle, combined with Outlook/Hotmail, Facebook, Twitter, Bing, Skype and more.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 663 | 323 | 310 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 630 | 1200 x 630 | 796 x 418 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Canada,United States,Australia | United States,United Kingdom,Canada,Australia | Brazil |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Microsoft News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Microsoft News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Microsoft News, you can click the app name below to view related reports, or you can find more info in ASOTools.