Viome Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Viome’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Viome.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Viome

App Name : Viome

Logo

Viome-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Viome, Inc

Publisher : 电池管家-电池检测维护大师,Fotor - Photo Editor & Collage,Wild Zebra Hunter Simulator – Hunt animals in this jungle simulation game,中国空气质量-实时空气质量监测与查询,Pennsylvania DMV - Permit test,Trivia for Arrested Development fun quiz for fans,Learn English SS - British Eng (FREE)

Total creative ads during the time period : 437

Duration : 476

Popularity : 28,718

2. Viome’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Viome in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Viome in the recent period. As of 2020-09-07, among the Viome‘s ad creative, the Html category’s proportion is 50.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Viome’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, Viome‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Viome

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Viome. We can see some advertising trends.

Top 1 Ad Creative of Viome

Ad Details :

Headline :Brittany's Viome Testimonial

Text :Our at-home Gut Intelligence Test analyzing the health of your gut and provides personalized recommendations on how to balance it.

Top 2 Ad Creative of Viome

Ad Details :

Headline :Brittany's Viome Testimonial

Text :Our at-home Gut Intelligence Test analyzing the health of your gut and provides personalized recommendations on how to balance it.

Top 3 Ad Creative of Viome

Ad Details :

Headline :Vince's Viome Testimonial

Text :Our at-home Gut Intelligence Test analyzing the health of your gut and provides personalized recommendations on how to balance it.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 43 36 27
Popularity 226 180 130
Dimensions 224 x 400 224 x 400 266 x 400
Creative Type Video Video Video
Network Facebook Audience Network Facebook
Related Ads 1 1 1
Countries Canada,United States United States,Canada United States,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for Viome in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Viome’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Viome, you can click the app name below to view related reports.