Radar Covid Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Radar Covid’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Radar Covid.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Radar Covid

App Name : Radar Covid

Logo

Radar Covid-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Ministerio de Asuntos Economicos y Transformacion Digital

Publisher :

Total creative ads during the time period : 7

Duration : 27

Popularity : 531

2. Radar Covid’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Radar Covid in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Radar Covid in the recent period. As of 2020-09-06, among the Radar Covid‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Radar Covid’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Instagram’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Radar Covid‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Radar Covid

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Radar Covid. We can see some advertising trends.

Top 1 Ad Creative of Radar Covid

Ad Details :

Headline :Spain's COVID Radar App Goes Live In Malaga And Almeria From Monday - Sanitas Health Plan Spain

Text :Spain’s Ministry of Health has confirmed that the contact tracing app ‘Radar COVID’ will be operational in the provinces of Malaga and Almeria from Monday 24, August.

Top 2 Ad Creative of Radar Covid

Ad Details :

Headline :Spain's COVID Radar App Goes Live In Malaga And Almeria From Monday - Sanitas Health Plan Spain

Text :Spain’s Ministry of Health has confirmed that the contact tracing app ‘Radar COVID’ will be operational in the provinces of Malaga and Almeria from Monday 24, August.

Top 3 Ad Creative of Radar Covid

Ad Details :

Headline :Radar COVID: cuantos más descarguemos la «app», más fácil será contener la pandemia

Text :Radar COVID, la app española contra la COVID-19, ya está disponible para Android e IOS y conviene descargarla pues facilitará la contención de la pandemia.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 18 18 17
Popularity 95 95 91
Dimensions 900 x 600 900 x 600 1803 x 1000
Creative Type Image Image Image
Network Instagram Facebook Facebook
Related Ads 1 1 1
Countries Spain Spain Spain
Language English English Spanish

Through the above analysis, we can see that the most effective channel for Radar Covid in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Radar Covid’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Radar Covid, you can click the app name below to view related reports.