Razer Wireless Charger Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Razer Wireless Charger's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Razer Wireless Charger.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Razer Wireless Charger
App Name : Razer Wireless Charger
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Razer USA Ltd.
Publisher : Instagram,Facebook,Tranca Online,Five In a Row - Gomoku,排卵期计算,Cargo Truck Drive : Transport Fun Free Goods Game
Total creative ads during the time period : 3,692
Duration : 379
Popularity : 538,774
Check ASO Keywords of Razer Wireless Charger
2. Razer Wireless Charger’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Razer Wireless Charger in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Razer Wireless Charger in the recent period. As of 2021-03-15, among the Razer Wireless Charger‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 17.05%, Playable Ads category's proportion is 0.0%, Image category's proportion is 82.95%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Razer Wireless Charger's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.44%,
Instagram's proportion is 31.1%,
Messenger's proportion is 19.09%,
Audience Network's proportion is 18.19%,
Google Ads(Admob)'s proportion is 0.18%.
In the date of 2021-03-15, Razer Wireless Charger‘s network with the most ads is Facebook and its proportion is 31.82%.
3. Top 3 Ad Creative Analysis of Razer Wireless Charger
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Razer Wireless Charger. We can see some advertising trends.
Top 1 Ad Creative of Razer Wireless Charger
Ad Details ：
Headline ：Razer x BAPE
Text ：Introducing Razer x A Bathing Ape 🖱️ 🎧 It's where the cult of gaming meets a cult Japanese streetwear brand. • Razer’s first streetwear collab with a name that needs no intro • An exclusive line of A Gaming Ape peripherals and apparel made just for the urban jungle • Peripherals include a pair of wireless THX® certified headphones, Razer’s iconic gaming mouse and mat
Top 2 Ad Creative of Razer Wireless Charger
Ad Details ：
Headline ：Razer x BAPE
Text ：Introducing Razer x A Bathing Ape 🖱️ 🎧 It's where the cult of gaming meets a cult Japanese streetwear brand. • Razer’s first streetwear collab with a name that needs no intro • An exclusive line of A Gaming Ape peripherals and apparel made just for the urban jungle • Peripherals include a pair of wireless THX® certified headphones, Razer’s iconic gaming mouse and mat
Top 3 Ad Creative of Razer Wireless Charger
Ad Details ：
Headline ：Razer x BAPE
Text ：Introducing Razer x A Bathing Ape 🖱️ 🎧 It's where the cult of gaming meets a cult Japanese streetwear brand. • Razer’s first streetwear collab with a name that needs no intro • An exclusive line of A Gaming Ape peripherals and apparel made just for the urban jungle • Peripherals include a pair of wireless THX® certified headphones, Razer’s iconic gaming mouse and mat
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 151 | 151 | 151 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 55 | 51 | 55 |
| Countries | Netherlands,Belgium,Sweden,Denmark,Poland,Portugal | Portugal,Netherlands,Sweden,Belgium,Poland,Denmark,France,Germany,Canada,United States,United Kingdom,Australia,Hong Kong,Norway,Luxembourg,Austria,Singapore | Denmark,Portugal,Netherlands,Belgium,Poland,Sweden,France,Germany,Canada,United States,United Kingdom,Australia,Hong Kong,Norway,Luxembourg,Austria,Liechtenstein,Switzerland,Central African,Monaco |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Razer Wireless Charger in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Razer Wireless Charger's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Razer Wireless Charger, you can click the app name below to view related reports, or you can find more info in ASOTools.