rbb Mediathek Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the rbb Mediathek's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps rbb Mediathek.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of rbb Mediathek
App Name : rbb Mediathek
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : RUNDFUNK BERLIN-BRANDENBURG
Publisher : Instagram
Total creative ads during the time period : 5
Duration : 61
Popularity : 672
Check ASO Keywords of rbb Mediathek
2. rbb Mediathek’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser rbb Mediathek in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of rbb Mediathek in the recent period. As of 2020-08-28, among the rbb Mediathek‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-28, rbb Mediathek's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2020-08-28, rbb Mediathek‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of rbb Mediathek
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of rbb Mediathek. We can see some advertising trends.
Top 1 Ad Creative of rbb Mediathek
Ad Details ：
Headline ：Mobiles Kino in der Uckermark
Text ：Das Multikulturelle Centrum Templin bringt das Kino zu den Menschen. Seit Mitte Juni lässt das Mobile Kino Uckermark die Leinwand in verschiedenen Dörfern flimmern. Die Kulisse bildet mal eine mittelalterliche Burgruine, mal der Kastanienbaum neben der Dorfkirche.
Top 2 Ad Creative of rbb Mediathek
Ad Details ：
Headline ：Mobiles Kino in der Uckermark
Text ：Das Multikulturelle Centrum Templin bringt das Kino zu den Menschen. Seit Mitte Juni lässt das Mobile Kino Uckermark die Leinwand in verschiedenen Dörfern flimmern. Die Kulisse bildet mal eine mittelalterliche Burgruine, mal der Kastanienbaum neben der Dorfkirche.
Top 3 Ad Creative of rbb Mediathek
Ad Details ：
Headline ：Mobiles Kino in der Uckermark
Text ：Das Multikulturelle Centrum Templin bringt das Kino zu den Menschen. Seit Mitte Juni lässt das Mobile Kino Uckermark die Leinwand in verschiedenen Dörfern flimmern. Die Kulisse bildet mal eine mittelalterliche Burgruine, mal der Kastanienbaum neben der Dorfkirche.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 38 | 38 | 38 |
| Popularity | 188 | 188 | 188 |
| Dimensions | 708 x 398 | 708 x 398 | 708 x 398 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Austria,Liechtenstein,Germany | Germany,Liechtenstein,Austria | Germany,Liechtenstein,Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for rbb Mediathek in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free rbb Mediathek's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to rbb Mediathek, you can click the app name below to view related reports, or you can find more info in ASOTools.