RECUP Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RECUP's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RECUP.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RECUP
App Name : RECUP
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : ReCup GmbH
Publisher : Instagram,Facebook
Total creative ads during the time period : 37
Duration : 276
Popularity : 3,798
Check ASO Keywords of RECUP
2. RECUP’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RECUP in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RECUP in the recent period. As of 2021-05-13, among the RECUP‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-13, RECUP's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.69%,
Instagram's proportion is 37.69%,
Audience Network's proportion is 12.31%,
Messenger's proportion is 12.31%,
's proportion is .
In the date of 2021-05-13, RECUP‘s network with the most ads is Facebook and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of RECUP
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RECUP. We can see some advertising trends.
Top 1 Ad Creative of RECUP
Ad Details ：
Headline ：Entdecke die RECUP-Partner in Stuttgart!
Text ：Du willst weniger Müll in Stuttgart?🗑
Mit den RECUP-Pfandbechern für Coffee-to-go nimmst Du das Thema Nachhaltigkeit in die Hand und vermeidest Müll!
So geht's:
1. Coffee-to-go im RECUP statt im Einwegbecher bestellen und 1€ Pfand hinterlegen.
2. Kaffee unterwegs genießen.
3. Leeren Becher bei allen RECUP-Partnern in Stuttgart oder in ganz Deutschland zurückgeben und Pfand zurückerhalten.
Geh’ mit uns den Mehrweg und sag’ dem Einwegbecher den Kampf an 💪
Alle RECUP-Ausgabestellen in Stuttgart findest Du unter www.recup.de
Top 2 Ad Creative of RECUP
Ad Details ：
Headline ：Entdecke die RECUP-Partner in Stuttgart!
Text ：Du willst weniger Müll in Stuttgart?🗑
Mit den RECUP-Pfandbechern für Coffee-to-go nimmst Du das Thema Nachhaltigkeit in die Hand und vermeidest Müll!
So geht's:
1. Coffee-to-go im RECUP statt im Einwegbecher bestellen und 1€ Pfand hinterlegen.
2. Kaffee unterwegs genießen.
3. Leeren Becher bei allen RECUP-Partnern in Stuttgart oder in ganz Deutschland zurückgeben und Pfand zurückerhalten.
Geh’ mit uns den Mehrweg und sag’ dem Einwegbecher den Kampf an 💪
Alle RECUP-Ausgabestellen in Stuttgart findest Du unter www.recup.de
Top 3 Ad Creative of RECUP
Ad Details ：
Headline ：
Text ：... und zwar in über 450 Cafés, Bäckereien, Restaurants, Kiosken und Tankstellenstationen! BÄÄM💥
Überall dort bekommt Ihr Euren Coffee-to-go gegen 1€ Pfand im RECUP oder Euer Take-away-Essen gegen 5€ Pfand in der REBOWL 🙌
Alle Ausgabestellen in Berlin und in ganz Deutschland findet Ihr in unserer kostenlosen App und unter https://bit.ly/3rpgPFl
Wo sind unsere RECUP- und REBOWL-Partner in Berlin? Wir wollen Eure Hände in den Kommentaren sehen! 🙌
Wer sind Eure Lieblings-Partner in der Hauptstadt? Verlinkt sie in den Kommentaren! 👏
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 79 | 79 | 27 |
| Popularity | 268 | 264 | 94 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 4 | 4 | 2 |
| Countries | Austria,Germany,Liechtenstein | Liechtenstein,Germany,Austria | Austria,Liechtenstein,Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for RECUP in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free RECUP's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RECUP, you can click the app name below to view related reports, or you can find more info in ASOTools.