UCHealth Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the UCHealth’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UCHealth.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of UCHealth

App Name : UCHealth

Logo

UCHealth-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : University of Colorado Health

Publisher : Fotor - Photo Editor & Collage,MakeupPlus,Gardenscapes,TopBuzz: Notícias,Vídeos, GIFs,POTO - Photo Frames & Collage,Tap Tap Music-Pop Songs,OLX Clasificados

Total creative ads during the time period : 160

Duration : 547

Popularity : 26,402

2. UCHealth’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser UCHealth in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of UCHealth in the recent period. As of 2020-08-19, among the UCHealth‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-19, UCHealth’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-19, UCHealth‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of UCHealth

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UCHealth. We can see some advertising trends.

Top 1 Ad Creative of UCHealth

Ad Details :

Headline :UCHealth Highlands Ranch Hospital officially opens - UCHealth Today

Text :UCHealth's Highlands Ranch Hospital opens June 18, 2019, offering advanced care close to home for patients in Douglas County and beyond.

Top 2 Ad Creative of UCHealth

Ad Details :

Headline :Heading off headaches - UCHealth Today

Text :Headaches take many different forms, and many people experiencethem. Treatment and relief can be tailored depending on the type of headache.

Top 3 Ad Creative of UCHealth

Ad Details :

Headline :IUDs and cancer study: IUDs cut rates of ovarian cancer - UCHealth Today

Text :A new study analyzed IUDs and cancer in women around the world and showed that IUD use cut rates of deadly ovarian cancer.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 380 440 289
Popularity 999 999 999
Dimensions 1200 x 798 1500 x 1000 1200 x 800
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for UCHealth in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free UCHealth’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to UCHealth, you can click the app name below to view related reports.