Revolut Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Revolut's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Revolut.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Revolut
App Name : Revolut
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Revolut Ltd
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Canasta - Card Game,GulogGratis,OLX Classifieds,AppBox Pro
Total creative ads during the time period : 1,621
Duration : 667
Popularity : 294,640
Check ASO Keywords of Revolut
2. Revolut’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Revolut in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Revolut in the recent period. As of 2021-03-15, among the Revolut‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 63.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 36.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Revolut's the proportion of networks impressions are placed like this:
Messenger's proportion is 31.13%,
Audience Network's proportion is 26.2%,
Facebook's proportion is 24.25%,
Instagram's proportion is 18.42%,
's proportion is .
In the date of 2021-03-15, Revolut‘s network with the most ads is Facebook and its proportion is 26.67%.
3. Top 3 Ad Creative Analysis of Revolut
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Revolut. We can see some advertising trends.
Top 1 Ad Creative of Revolut
Ad Details ：
Headline ：Play now to hit the feature!
Text ：Have you tried our latest game Cai Shen Lai?
Win big with our first Hold and Spin coin feature and make your fortune today.
Top 2 Ad Creative of Revolut
Ad Details ：
Headline ：Scratch your way to SC25,000
Text ：Experience the thrill of our first ever dazzling scratch card game hosted by our very own Victoria, where 1 in 3 wins!
You won't need to visit the corner store again!
Top 3 Ad Creative of Revolut
Ad Details ：
Headline ：Start using Revolut now
Text ：Transfer money abroad in 29 currencies without rubbish exchange rates 💸
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 257 | 257 | 494 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Australia,United States,United Kingdom,Canada | Australia,United States,United Kingdom,Canada | Ireland,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Revolut in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Revolut's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Revolut, you can click the app name below to view related reports, or you can find more info in ASOTools.