Riachuelo Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Riachuelo’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Riachuelo.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Riachuelo

App Name : Riachuelo



OS : Android

Network : Google Ads(Admob)

Developer : Lojas Riachuelo

Publisher : Tayo Repair Game,Spring Jigsaw Puzzles,뽀로로 미로찾기 과학놀이 (Lite),How to Draw Desserts,Islamic Rosary - السبحة,Brain Game,Hazrat Imam Bari Sarkar R.A,My Supermarket - Kids Fun,Kids Chef - learn Math,Connect The Dots - Baby Games

Total creative ads during the time period : 197

Duration : 284

Popularity : 12,497

2. Riachuelo’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Riachuelo in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Riachuelo in the recent period. As of 2020-09-07, among the Riachuelo‘s ad creative, the Html category’s proportion is 40.0%, Video category’s proportion is 20.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 40.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Riachuelo’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, Riachuelo‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Riachuelo

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Riachuelo. We can see some advertising trends.

Top 1 Ad Creative of Riachuelo

Ad Details :

Headline :Descubra o APP Riachuelo

Text :Conheça o APP Riachuelo

Top 2 Ad Creative of Riachuelo

Ad Details :

Headline :Baixe o App Riachuelo

Text :Sabia que comprando pelo App Riachuelo você tem frete único? Baixe agora e aproveite!

Top 3 Ad Creative of Riachuelo

Ad Details :

Headline :Descubra o APP Riachuelo

Text :Conheça o APP Riachuelo

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 168 7 10
Popularity 364 64 61
Dimensions 512 x 250 360 x 360 640 x 360
Creative Type Image Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 8 1 2
Countries Brazil,Angola,Portugal Angola,Portugal,Brazil Brazil,Angola,Portugal
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Riachuelo in recent advertising is Google Ads(Admob), and the main creative type is Image.

In conclusion: The above is a free Riachuelo’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Riachuelo, you can click the app name below to view related reports.