Rosa Khutor Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rosa Khutor's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rosa Khutor.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rosa Khutor
App Name : Rosa Khutor
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Роза Хутор
Publisher : Instagram,Facebook,Island Princess - Royal Magic Quest,Kpop Quiz 2019,에비츄 카카오톡 테마 - 겨울 일기,Like Boss Pro,Piano Games Mini: Music Instrument & Rhythm,Naughty Quotes and Dirty Jokes
Total creative ads during the time period : 677
Duration : 751
Popularity : 43,617
Check ASO Keywords of Rosa Khutor
2. Rosa Khutor’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rosa Khutor in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rosa Khutor in the recent period. As of 2021-03-13, among the Rosa Khutor‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Rosa Khutor's the proportion of networks impressions are placed like this:
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-13, Rosa Khutor‘s network with the most ads is and its proportion is .
3. Top 3 Ad Creative Analysis of Rosa Khutor
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rosa Khutor. We can see some advertising trends.
Top 1 Ad Creative of Rosa Khutor
Ad Details ：
Headline ：
Text ：Родельбан – горные треки с виражами, теперь и на Роза Хутор! 🔥
Любимое развлечение альпийских курортов - теперь от 850 Р/чел. Если вы катаетесь с ребенком, готовьтесь заранее – он обязательно попросит второй круг!
2 круга при катании с ребенком – всего 2 050
Top 2 Ad Creative of Rosa Khutor
Ad Details ：
Headline ：
Text ：Зимний день на Роза Хутор! Проведи незабываемый день на склонах! - Подъем на канатных дорогах из Роза Долины (560 м) в Горную Олимпийскую деревню (1100 м) и на смотровую площадку Роза Пик (2320 м). - Родельбан 1 круг. - Посещение Интерактивного музея Археологии, где история оживает с помощью современных технологий. - Посещение парка-музея «Моя Россия» – путешествие через Россию в миниатюре – от Краснодарского Края до далекого Урала и загадочной Бурятии. - Вход на ледовый каток и прокат коньков (2 часа). Взрослый - 2 490Р вместо 4 480Р Взрослый + детский - 3990 Р вместо 6930Р Таких цен нет в кассе! Спешите приобрести онлайн — быстро и легко! Ждем вас на наших зимних склонах!
Top 3 Ad Creative of Rosa Khutor
Ad Details ：
Headline ：
Text ：Зимний день на Роза Хутор! Проведи незабываемый день на склонах! - Подъем на канатных дорогах из Роза Долины (560 м) в Горную Олимпийскую деревню (1100 м) и на смотровую площадку Роза Пик (2320 м). - Родельбан 1 круг. - Посещение Интерактивного музея Археологии, где история оживает с помощью современных технологий. - Посещение парка-музея «Моя Россия» – путешествие через Россию в миниатюре – от Краснодарского Края до далекого Урала и загадочной Бурятии. - Вход на ледовый каток и прокат коньков (2 часа). Взрослый - 2 490Р вместо 4 480Р Взрослый + детский - 3990 Р вместо 6930Р Таких цен нет в кассе! Спешите приобрести онлайн — быстро и легко! Ждем вас на наших зимних склонах!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 45 | 32 | 32 |
| Popularity | 235 | 156 | 155 |
| Dimensions | 320 x 400 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Rosa Khutor in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Rosa Khutor's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rosa Khutor, you can click the app name below to view related reports, or you can find more info in ASOTools.