Zipmex Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zipmex's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zipmex.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zipmex
App Name : Zipmex
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Zipmex Pte Ltd
Publisher : Instagram,Facebook,Drift Mania Championship,Counting 123 - Learn to count,Dough Nail Polish game for Girls Opi,Hush Little Baby - Fun Activities and Sing Along
Total creative ads during the time period : 643
Duration : 344
Popularity : 73,060
Check ASO Keywords of Zipmex
2. Zipmex’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zipmex in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zipmex in the recent period. As of 2021-03-15, among the Zipmex‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Zipmex's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.16%,
Audience Network's proportion is 31.16%,
Instagram's proportion is 30.93%,
Messenger's proportion is 6.76%,
's proportion is .
In the date of 2021-03-15, Zipmex‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of Zipmex
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zipmex. We can see some advertising trends.
Top 1 Ad Creative of Zipmex
Ad Details ：
Headline ：Trading dengan 15.000 rupiah
Text ：Berinvestasi dalam aset digital tidak pernah semudah ini. Dapatkan hadiahmu dalam 5 menit | Sign up now > https://zipmex.onelink.me/WqLp/fa261b6b
Yang Anda butuhkan hanyalah koneksi internet dan perangkat untuk masuk ke platform perdagangan aset digital. Temukan informasi lebih lanjut tentang investasi aset digital dari Zipmex.
#zipmex #zipmexindonesia #investasi #trading #dimanajanakapansaja #asetdigital #mulaisekarang
Top 2 Ad Creative of Zipmex
Ad Details ：
Headline ：Trading dengan 15.000 rupiah
Text ：Saatnya beralih ke aset digital! Apa itu aset digital? Aset digital adalah penyimpan nilai dalam mata uang digital | Sign up now > https://zipmex.onelink.me/WqLp/fa261b6b
Dengan inovasi teknologi yang akan datang, sekarang saatnya untuk mulai melirik aset digital. Tunggu apalagi!
#zipmex #zipmexindonesia #investasi #trading #dimanajanakapansaja #asetdigital #mulaisekarang
Top 3 Ad Creative of Zipmex
Ad Details ：
Headline ：Trading dengan 15.000 rupiah
Text ：Berinvestasi dalam aset digital tidak pernah semudah ini. Dapatkan hadiahmu dalam 5 menit | Sign up now > https://zipmex.onelink.me/WqLp/fa261b6b
Yang Anda butuhkan hanyalah koneksi internet dan perangkat untuk masuk ke platform perdagangan aset digital. Temukan informasi lebih lanjut tentang investasi aset digital dari Zipmex.
#zipmex #zipmexindonesia #investasi #trading #dimanajanakapansaja #asetdigital #mulaisekarang
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 92 | 92 | 92 |
| Popularity | 975 | 973 | 969 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 19 | 19 | 18 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for Zipmex in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Zipmex's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zipmex, you can click the app name below to view related reports, or you can find more info in ASOTools.