Royal Rummy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Royal Rummy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Royal Rummy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Royal Rummy
App Name : Royal Rummy
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Facebook
Developer : BRILLIANT SENSE TECHNOLOGY LIMITED
Publisher : Instagram,Buraco Justificado Mano a Mano,Buraco Mano a Mano,Cacheta Gin Rummy - Card Game,Play Canasta and Burraco,SUECA GameVelvet - Card Game
Total creative ads during the time period : 366
Duration : 449
Popularity : 37,768
Check ASO Keywords of Royal Rummy
2. Royal Rummy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Royal Rummy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Royal Rummy in the recent period. As of 2021-05-27, among the Royal Rummy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Royal Rummy's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.02%,
Audience Network's proportion is 25.02%,
Messenger's proportion is 25.02%,
Instagram's proportion is 24.94%,
's proportion is .
In the date of 2021-05-27, Royal Rummy‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Royal Rummy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Royal Rummy. We can see some advertising trends.
Top 1 Ad Creative of Royal Rummy
Ad Details ：
Headline ：🔥🔥Play Now🔥🔥
Text ：
Top 2 Ad Creative of Royal Rummy
Ad Details ：
Headline ：🔥🔥Play Now🔥🔥
Text ：
Top 3 Ad Creative of Royal Rummy
Ad Details ：
Headline ：🔥🔥Play Now🔥🔥
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 246 | 244 | 244 |
| Popularity | 952 | 949 | 831 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 2 | 3 |
| Countries | Singapore,India,Malaysia | Singapore,India,Malaysia | Nepal,Singapore,India,Malaysia |
| Language | Filipino | Filipino | Filipino |
Through the above analysis, we can see that the most effective channel for Royal Rummy in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Royal Rummy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Royal Rummy, you can click the app name below to view related reports, or you can find more info in ASOTools.