Safepoint Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Safepoint's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Safepoint.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Safepoint
App Name : Safepoint
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Instagram
Developer : Safepoint
Publisher : Instagram,Network Refresher : Network Signal Refresher,Simple Recovery Switcher,English Synonyms,Monster Jump,Word Find 2018
Total creative ads during the time period : 24
Duration : 218
Popularity : 9,004
Check ASO Keywords of Safepoint
2. Safepoint’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Safepoint in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Safepoint in the recent period. As of 2021-03-16, among the Safepoint‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Safepoint's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.99%,
Instagram's proportion is 19.73%,
Messenger's proportion is 19.68%,
Audience Network's proportion is 19.6%,
's proportion is .
In the date of 2021-03-16, Safepoint‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Safepoint
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Safepoint. We can see some advertising trends.
Top 1 Ad Creative of Safepoint
Ad Details ：
Headline ：Staff Safety App
Text ：Safepoint's innovative staff safety app is perfect for industries that need to track and protect their field staff.
• User-friendly app for iOS and Android
• Track vital safety and location information
• Silent panic alarms
• Time-out alerts
Start your FREE trial now!
Top 2 Ad Creative of Safepoint
Ad Details ：
Headline ：Staff Safety App
Text ：Safepoint's innovative staff safety app is perfect for industries that need to track and protect their field staff.
• User-friendly app for iOS and Android
• Track vital safety and location information
• Silent panic alarms
• Time-out alerts
Start your FREE trial now!
Top 3 Ad Creative of Safepoint
Ad Details ：
Headline ：Staff Safety App
Text ：Safepoint's innovative staff safety app is perfect for industries that need to track and protect their field staff.
• User-friendly app for iOS and Android
• Track vital safety and location information
• Silent panic alarms
• Time-out alerts
Start your FREE trial now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 174 | 174 | 174 |
| Popularity | 988 | 988 | 987 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Safepoint in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Safepoint's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Safepoint, you can click the app name below to view related reports, or you can find more info in ASOTools.