Frost Journey Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Frost Journey's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Frost Journey.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Frost Journey
App Name : Frost Journey
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Puzzle Dreams Limited
Publisher : Instagram,Facebook,1-2-3-4 Premium,听名著学英语-听力口语阅读趣味学习,Kill Small Monster,寶石萌萌消-熱門單機遊戲,Happy garden of animals
Total creative ads during the time period : 523
Duration : 1,108
Popularity : 24,613
Check ASO Keywords of Frost Journey
2. Frost Journey’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Frost Journey in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Frost Journey in the recent period. As of 2021-03-13, among the Frost Journey‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Frost Journey's the proportion of networks impressions are placed like this:
Messenger's proportion is 26.01%,
Instagram's proportion is 25.38%,
Audience Network's proportion is 24.61%,
Facebook's proportion is 24.0%,
's proportion is .
In the date of 2021-03-13, Frost Journey‘s network with the most ads is Instagram and its proportion is 25.58%.
3. Top 3 Ad Creative Analysis of Frost Journey
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Frost Journey. We can see some advertising trends.
Top 1 Ad Creative of Frost Journey
Ad Details ：
Headline ：⭐HIT GAME for RELAX ⭐
Text ：“... HAS BEEN CANCELED - THEY FOUND THE BODY” Write it in the comments below ↓: A. Party B. Trip ️️️ C.Easter
Top 2 Ad Creative of Frost Journey
Ad Details ：
Headline ：SUMMER HIT MATCH-
Text ："Not only is this a very fun game, it is audibly and visually very satisfying. It is a stress reliever. My favorite game.
Top 3 Ad Creative of Frost Journey
Ad Details ：
Headline ：SUMMER HIT MATCH-💐💐💐
Text ："Warning!! Very addictive game here lol you’re crazy not to play. Or maybe I’m crazy because I spend most of my free time playing this! I love this game!!"
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 361 | 327 | 338 |
| Popularity | 916 | 888 | 794 |
| Dimensions | 1280 x 1280 | 1200 x 627 | |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 5 | 4 | 6 |
| Countries | Romania,Puerto Rico,Singapore,Indonesia,Japan,Taiwan,United States,United Arab Emirates,Thailand,Portugal,Belgium,Argentina,Philippines,Czech,Colombia,South Africa,India,Macau,Austria,Australia | Austria,Germany,Liechtenstein,Canada | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Frost Journey in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Frost Journey's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Frost Journey, you can click the app name below to view related reports, or you can find more info in ASOTools.