Scalpers Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Scalpers's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Scalpers.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Scalpers
App Name : Scalpers
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Scalpers
Publisher : Instagram,Facebook,Brand Maker - Logo Maker, Graphic Design App
Total creative ads during the time period : 1,413
Duration : 746
Popularity : 103,845
Check ASO Keywords of Scalpers
2. Scalpers’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Scalpers in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Scalpers in the recent period. As of 2021-03-16, among the Scalpers‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 17.74%, Playable Ads category's proportion is 0.0%, Image category's proportion is 82.26%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Scalpers's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.96%,
Facebook's proportion is 30.35%,
Audience Network's proportion is 21.39%,
Messenger's proportion is 17.3%,
's proportion is .
In the date of 2021-03-16, Scalpers‘s network with the most ads is Facebook and its proportion is 34.68%.
3. Top 3 Ad Creative Analysis of Scalpers
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Scalpers. We can see some advertising trends.
Top 1 Ad Creative of Scalpers
Ad Details ：
Headline ：Scalpers -70% Dto.
Text ：¡Novedades en Scalpers!, No te pierdas la Nueva Colección The Look Book Spring-Summer 21.
Top 2 Ad Creative of Scalpers
Ad Details ：
Headline ：Spring-Summer 21 | The LookBook | Scalpers Woman
Text ：Descubre todas las Novedades de la Nueva Colección The Look Book Spring-Summer 21
Top 3 Ad Creative of Scalpers
Ad Details ：
Headline ：LIVRAISON GRATUITE | Minimum de commande 90€
Text ：Pour un temps limité seulement 🎁
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 27 | 28 | 66 |
| Popularity | 156 | 154 | 152 |
| Dimensions | 600 x 600 | 400 x 400 | 483 x 600 |
| Creative Type | Image | Video | Image |
| Network | Messenger | ||
| Related Ads | 11 | 12 | 4 |
| Countries | Cuba,Chile,Colombia,Mexico,Peru,Argentina,Spain,Paraguay,Venezuela,Panama,Portugal,Germany,France,Austria,Liechtenstein | Mexico,Spain,Peru,Venezuela,Cuba,Panama,Argentina,Colombia,Chile,Paraguay,United Kingdom,United States,Canada,Australia,Portugal | Belgium |
| Language | Spanish | Spanish | French |
Through the above analysis, we can see that the most effective channel for Scalpers in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Scalpers's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Scalpers, you can click the app name below to view related reports, or you can find more info in ASOTools.