Scotiabank Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Scotiabank’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Scotiabank.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Scotiabank
App Name : Scotiabank
Logo：
OS : iOS
Network : Facebook,YouTube,Google Ads(Admob)
Developer : Scotiabank
Publisher : App1933 - KMB ‧ LWB
Total creative ads during the time period : 20
Duration : 1,620
Popularity : 2,195
2. Scotiabank’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Scotiabank in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Scotiabank in the recent period. As of 2020-08-29, among the Scotiabank‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-29, Scotiabank’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-29, Scotiabank‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Scotiabank
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Scotiabank. We can see some advertising trends.
Top 1 Ad Creative of Scotiabank
Ad Details ：
Headline ：Send home some love.
Text ：Send international money transfers for just $1.99.* Explore the new, redesigned Scotiabank mobile app today!
Top 2 Ad Creative of Scotiabank
Ad Details ：
Headline ：Discover the new Scotiabank mobile app.
Text ：With the new in-app Help Centre, you can quickly find answers to common questions. Discover the new, redesigned Scotiabank mobile app today!
Top 3 Ad Creative of Scotiabank
Ad Details ：
Headline ：Send home some love.
Text ：Send international money transfers for just $1.99.* Explore the new, redesigned Scotiabank mobile app today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 132 | 35 | 38 |
| Popularity | 551 | 157 | 111 |
| Dimensions | 400 x 400 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 2 |
| Countries | Canada | United States,Canada,United Kingdom,Australia | Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Scotiabank in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Scotiabank’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Scotiabank, you can click the app name below to view related reports.