SIXT: Car rental, Carsharing & Taxi Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SIXT: Car rental, Carsharing & Taxi's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SIXT: Car rental, Carsharing & Taxi.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SIXT: Car rental, Carsharing & Taxi
App Name : SIXT: Car rental, Carsharing & Taxi
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Sixt
Publisher : Instagram,Facebook,Treehouse Table,Video Collage Maker,Ameba,USA Weather forecast,UC Mini-Download Video Status & Movies
Total creative ads during the time period : 1,568
Duration : 1,004
Popularity : 251,718
Check ASO Keywords of SIXT: Car rental, Carsharing & Taxi
2. SIXT: Car rental, Carsharing & Taxi’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SIXT: Car rental, Carsharing & Taxi in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SIXT: Car rental, Carsharing & Taxi in the recent period. As of 2021-03-15, among the SIXT: Car rental, Carsharing & Taxi‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 5.8%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.01%, Carousel category's proportion is 23.19%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SIXT: Car rental, Carsharing & Taxi's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.02%,
Instagram's proportion is 28.08%,
Audience Network's proportion is 27.03%,
Messenger's proportion is 7.87%,
's proportion is .
In the date of 2021-03-15, SIXT: Car rental, Carsharing & Taxi‘s network with the most ads is Facebook and its proportion is 31.88%.
3. Top 3 Ad Creative Analysis of SIXT: Car rental, Carsharing & Taxi
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SIXT: Car rental, Carsharing & Taxi. We can see some advertising trends.
Top 1 Ad Creative of SIXT: Car rental, Carsharing & Taxi
Ad Details ：
Headline ：✔️ Inclusief extra bestuurder
Text ：📢 LANGE TERMIJN HUUR VOOR LAGE PRIJZEN 📢 ✔️ Huur voor 4 weken of langer ✔️ Op elk moment opzegbaar ✔️ Aantrekkelijke maandtarieven
Top 2 Ad Creative of SIXT: Car rental, Carsharing & Taxi
Ad Details ：
Headline ：✔️ Inclusief extra bestuurder
Text ：📢 LANGE TERMIJN HUUR VOOR LAGE PRIJZEN 📢 ✔️ Huur voor 4 weken of langer ✔️ Op elk moment opzegbaar ✔️ Aantrekkelijke maandtarieven
Top 3 Ad Creative of SIXT: Car rental, Carsharing & Taxi
Ad Details ：
Headline ：✔️ Inclusief extra bestuurder
Text ：📢 LANGE TERMIJN HUUR VOOR LAGE PRIJZEN 📢 ✔️ Huur voor 4 weken of langer ✔️ Op elk moment opzegbaar ✔️ Aantrekkelijke maandtarieven
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 243 | 243 | 243 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Netherlands | Netherlands | Netherlands |
| Language | Dutch | Dutch | Dutch |
Through the above analysis, we can see that the most effective channel for SIXT: Car rental, Carsharing & Taxi in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SIXT: Car rental, Carsharing & Taxi's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SIXT: Car rental, Carsharing & Taxi, you can click the app name below to view related reports, or you can find more info in ASOTools.