Snapchat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Snapchat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Snapchat.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Snapchat
App Name : Snapchat
Logo：
OS : Android
Network : Google Ads(Admob),Twitter,Facebook
Developer : Snap Inc
Publisher : Instagram,Facebook,YouCam Perfect - Best Photo Editor & Selfie Camera,サイコパス診断,Call Screen Theme,Face Changer Camera
Total creative ads during the time period : 3,091
Duration : 2,524
Popularity : 262,188
Check ASO Keywords of Snapchat
2. Snapchat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Snapchat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Snapchat in the recent period. As of 2021-03-16, among the Snapchat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Snapchat's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Snapchat‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Snapchat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Snapchat. We can see some advertising trends.
Top 1 Ad Creative of Snapchat
Ad Details ：
Headline ：
Text ：Try new Lenses and Filters every day
Top 2 Ad Creative of Snapchat
Ad Details ：
Headline ：
Text ：Try new Lenses and Filters every day
Top 3 Ad Creative of Snapchat
Ad Details ：
Headline ：
Text ：Try new Lenses and Filters every day
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 3 | 1 | 1 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 640 x 640 | 640 x 640 | 640 x 640 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Canada,Australia,United States | Canada,Australia,United States,United Kingdom | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Snapchat in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Snapchat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Snapchat, you can click the app name below to view related reports, or you can find more info in ASOTools.