SNOW Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SNOW's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SNOW.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SNOW
App Name : SNOW
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : SNOW, Inc.
Publisher : Instagram,Video Collage Maker,Treehouse Table,Facebook,UC Mini-Download Video Status & Movies,Ameba,TalkU Free Calls +Free Texting +International Call
Total creative ads during the time period : 2,790
Duration : 1,936
Popularity : 213,705
Check ASO Keywords of SNOW
2. SNOW’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SNOW in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SNOW in the recent period. As of 2021-03-15, among the SNOW‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SNOW's the proportion of networks impressions are placed like this:
Messenger's proportion is 33.51%,
Facebook's proportion is 33.25%,
Instagram's proportion is 33.25%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, SNOW‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of SNOW
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SNOW. We can see some advertising trends.
Top 1 Ad Creative of SNOW
Ad Details ：
Headline ：全世界で3億人が使う大人気カメラアプリ「SNOW」！
Text ：
Top 2 Ad Creative of SNOW
Ad Details ：
Headline ：全世界で3億人が使う大人気カメラアプリ「SNOW」！
Text ：
Top 3 Ad Creative of SNOW
Ad Details ：
Headline ：SNOW - ビューティー効果＆メイク機能付き自撮りカメラ
Text ：RT @hakutouchan_: 結局のところSNOW最強すぎるからみんなにも機能シェアさせて卍卍卍 部分的に色々変えれるのやばない？ 最早原型留めてないやんけーー！！！ってな #snowcam https://t.co/108xKWuwt4
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 293 | 292 | 281 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 640 x 360 | 1200 x 627 | 1200 x 675 |
| Creative Type | Video | Video | Video |
| Network | Akane | Akane | |
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | |
| Language | Japanese | NA | Japanese |
Through the above analysis, we can see that the most effective channel for SNOW in recent advertising is Akane, and the main creative type is Video.
In conclusion: The above is a free SNOW's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SNOW, you can click the app name below to view related reports, or you can find more info in ASOTools.