SP: Dreamscape Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SP: Dreamscape's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SP: Dreamscape.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SP: Dreamscape
App Name : SP: Dreamscape
Logo：
OS : Android
Network : Audience Network,Instagram,Facebook
Developer : Squiggle Park
Publisher : Instagram,Facebook
Total creative ads during the time period : 46
Duration : 90
Popularity : 11,358
Check ASO Keywords of SP: Dreamscape
2. SP: Dreamscape’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SP: Dreamscape in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SP: Dreamscape in the recent period. As of 2021-03-10, among the SP: Dreamscape‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 88.89%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, SP: Dreamscape's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.49%,
Instagram's proportion is 25.49%,
Facebook's proportion is 24.51%,
Messenger's proportion is 24.51%,
's proportion is .
In the date of 2021-03-10, SP: Dreamscape‘s network with the most ads is Audience Network and its proportion is 27.78%.
3. Top 3 Ad Creative Analysis of SP: Dreamscape
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SP: Dreamscape. We can see some advertising trends.
Top 1 Ad Creative of SP: Dreamscape
Ad Details ：
Headline ：Gamify your class, sign up today!
Text ：Gamify your class with Dreamscape. The reading tool that will engage your students while improving their literacy skills.
A great balance of fun and education, so that your students will forget they are learning while playing.
Top 2 Ad Creative of SP: Dreamscape
Ad Details ：
Headline ：Gamify your class, sign up today!
Text ：Gamify your class with Dreamscape. The reading tool that will engage your students while improving their literacy skills.
A great balance of fun and education, so that your students will forget they are learning while playing.
Top 3 Ad Creative of SP: Dreamscape
Ad Details ：
Headline ：Gamify your class, sign up today!
Text ：Gamify your class with Dreamscape. The reading tool that will engage your students while improving their literacy skills.
A great balance of fun and education, so that your students will forget they are learning while playing.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 89 | 89 | 89 |
| Popularity | 643 | 642 | 640 |
| Dimensions | 600 x 503 | 600 x 503 | 600 x 503 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Canada,Australia | Australia,United States,Canada,United Kingdom | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SP: Dreamscape in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free SP: Dreamscape's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SP: Dreamscape, you can click the app name below to view related reports, or you can find more info in ASOTools.