Spekie Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Spekie's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Spekie.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Spekie
App Name : Spekie
Logo：
OS : iOS
Network : Audience Network,Messenger,Facebook
Developer : PARLAND DEVELOPMENT LP
Publisher : Instagram
Total creative ads during the time period : 107
Duration : 648
Popularity : 61,688
Check ASO Keywords of Spekie
2. Spekie’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Spekie in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Spekie in the recent period. As of 2021-01-19, among the Spekie‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-19, Spekie's the proportion of networks impressions are placed like this:
Instagram's proportion is 35.63%,
Facebook's proportion is 35.46%,
Audience Network's proportion is 14.49%,
Messenger's proportion is 14.41%,
's proportion is .
In the date of 2021-01-19, Spekie‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Spekie
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Spekie. We can see some advertising trends.
Top 1 Ad Creative of Spekie
Ad Details ：
Headline ：📱Animated Calling Themes! 🎁 FREE! 🎁
Text ：🎉Animated Call Screen Themes and Ringtones! 🚨Don't use boring, same call screen... 👑 Be Cool and Make Colorful Your Phone 😍
Top 2 Ad Creative of Spekie
Ad Details ：
Headline ：📱Animated Calling Themes! 🎁 FREE! 🎁
Text ：🎉Animated Call Screen Themes and Ringtones! 🚨Don't use boring, same call screen... 👑 Be Cool and Make Colorful Your Phone 😍
Top 3 Ad Creative of Spekie
Ad Details ：
Headline ：📱Animated Calling Themes! 🎁 FREE! 🎁
Text ：🎉Animated Call Screen Themes and Ringtones! 🚨Don't use boring, same call screen... 👑 Be Cool and Make Colorful Your Phone 😍
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 533 | 543 | 556 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 720 x 1280 | 1080 x 1080 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Poland,San Marino,Jersey,Svalbard and Jan Mayen Islands,Macau,Faroe Islands,Ukraine,Greece,Latvia,Andorra,Luxembourg,Isle Of Man,Slovenia,Jordan,Gibraltar,Vatican City State,Bermuda,United States,Iceland | Latvia,Greece,Jersey,Portugal,Poland,Slovenia,Serbia and Montenegro,Ireland,Finland,Bulgaria,Germany,United Kingdom,Indonesia,Iceland,Macedonia,Monaco,Estonia,Faroe Islands,Bermuda | Spain,Serbia and Montenegro,Japan,Hungary,Indonesia,Czech,Latvia,Bermuda,Gibraltar,Vatican City State,Netherlands,Iraq,Isle Of Man,Monaco,Greece,Moldavia,Ukraine,Ireland,Austria |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Spekie in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Spekie's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Spekie, you can click the app name below to view related reports, or you can find more info in ASOTools.