State of Survival: Survive the Zombie Apocalypse Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the State of Survival: Survive the Zombie Apocalypse's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps State of Survival: Survive the Zombie Apocalypse.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of State of Survival: Survive the Zombie Apocalypse
App Name : State of Survival: Survive the Zombie Apocalypse
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : KingsGroup Holdings
Publisher : Instagram,Facebook,BeSoccer - Soccer Live Score,Treehouse Table,AirBrush: Easy Photo Editor,Light Bible: Daily Verses, Prayer, Audio Bible,All Recipes Free - Food Recipes App
Total creative ads during the time period : 10,000
Duration : 655
Popularity : 919,540
Check ASO Keywords of State of Survival: Survive the Zombie Apocalypse
2. State of Survival: Survive the Zombie Apocalypse’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser State of Survival: Survive the Zombie Apocalypse in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of State of Survival: Survive the Zombie Apocalypse in the recent period. As of 2021-03-16, among the State of Survival: Survive the Zombie Apocalypse‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 92.31%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 7.69%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, State of Survival: Survive the Zombie Apocalypse's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, State of Survival: Survive the Zombie Apocalypse‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of State of Survival: Survive the Zombie Apocalypse
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of State of Survival: Survive the Zombie Apocalypse. We can see some advertising trends.
Top 1 Ad Creative of State of Survival: Survive the Zombie Apocalypse
Ad Details ：
Headline ：Real MMO Survival
Text ：Save this infected land and be the GOVERNOR of your State!
Top 2 Ad Creative of State of Survival: Survive the Zombie Apocalypse
Ad Details ：
Headline ：Build your Empire
Text ：Crush the Zombies
Top 3 Ad Creative of State of Survival: Survive the Zombie Apocalypse
Ad Details ：
Headline ：Build your Empire
Text ：Come and help protect the world from Zombies!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 334 | 308 | 286 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 1080 x 1080 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 1 | 2 |
| Countries | Slovenia,Bulgaria,Faroe Islands,Martinique,France,Lithuania,Saint Martin,Hong Kong,Ireland,Poland,Ukraine,Mayotte,Aruba,Spain,Sweden,Gambia,Croatia,Cyprus,Israel | United States,Australia,Canada,United Kingdom | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for State of Survival: Survive the Zombie Apocalypse in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free State of Survival: Survive the Zombie Apocalypse's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to State of Survival: Survive the Zombie Apocalypse, you can click the app name below to view related reports, or you can find more info in ASOTools.