StepsApp Pedometer Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the StepsApp Pedometer's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps StepsApp Pedometer.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of StepsApp Pedometer
App Name : StepsApp Pedometer
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : StepsApp GmbH
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,GulogGratis
Total creative ads during the time period : 54
Duration : 1,750
Popularity : 30,042
Check ASO Keywords of StepsApp Pedometer
2. StepsApp Pedometer’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser StepsApp Pedometer in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of StepsApp Pedometer in the recent period. As of 2021-03-15, among the StepsApp Pedometer‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, StepsApp Pedometer's the proportion of networks impressions are placed like this:
Facebook's proportion is 38.3%,
Audience Network's proportion is 20.75%,
Instagram's proportion is 20.48%,
Messenger's proportion is 20.48%,
's proportion is .
In the date of 2021-03-15, StepsApp Pedometer‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of StepsApp Pedometer
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of StepsApp Pedometer. We can see some advertising trends.
Top 1 Ad Creative of StepsApp Pedometer
Ad Details ：
Headline ：Step Tracker & Calorie Counter
Text ：StepsApp - Set Goals, Count Steps & Burn your winter calories 🏃
Top 2 Ad Creative of StepsApp Pedometer
Ad Details ：
Headline ：Step Tracker & Calorie Counter
Text ：StepsApp - Set Goals, Count Steps & Burn your winter calories 🏃
Top 3 Ad Creative of StepsApp Pedometer
Ad Details ：
Headline ：Step Tracker & Calorie Counter
Text ：Start walking for weight loss!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 451 | 451 | 528 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 850 x 1064 | 718 x 1280 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 2 |
| Countries | India,Mongolia,Poland,Bulgaria,Greece,Finland,Monaco,Bosnia Hercegovina,Vietnam,Czech,Saudi Arabia,Germany,Iceland,Thailand,Latvia,Italy,United Arab Emirates,Portugal,Malaysia,Estonia | Mongolia,Germany,Sweden,Vietnam,Bhutan,Moldavia,Qatar,Laos,Indonesia,Andorra,Turkey,Estonia,Spain,Macau,San Marino,Vatican City State,Liechtenstein,Belarus,Gibraltar,China | Ukraine,Kirghizia,Vatican City State,Israel,Romania,France,Belgium,Svalbard and Jan Mayen Islands,Bosnia Hercegovina,Bulgaria,Andorra,Faroe Islands,Germany,Turkey,Mongolia,Portugal,Kazakhstan,Philippines,Poland,Isle Of Man |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for StepsApp Pedometer in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free StepsApp Pedometer's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to StepsApp Pedometer, you can click the app name below to view related reports, or you can find more info in ASOTools.