BlaBlaCar: Carpooling and BlaBlaBus Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the BlaBlaCar: Carpooling and BlaBlaBus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BlaBlaCar: Carpooling and BlaBlaBus.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of BlaBlaCar: Carpooling and BlaBlaBus

App Name : BlaBlaCar: Carpooling and BlaBlaBus

Logo

BlaBlaCar: Carpooling and BlaBlaBus-SocialPeta

OS : Android

Network : Audience Network,Facebook,Google Ads(Admob)

Developer : BlaBlaCar

Publisher : Instagram,Treehouse Table,SHAREit - Transfer & Share,Vegan Recipes - Free Vegan Food Cookbook,Video Collage Maker,TalkU Free Calls +Free Texting +International Call,YouCam Nails - Manicure Salon for Custom Nail Art,USA Weather forecast,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 1,607

Duration : 2,407

Popularity : 133,440

Check ASO Keywords of BlaBlaCar: Carpooling and BlaBlaBus

2. BlaBlaCar: Carpooling and BlaBlaBus’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BlaBlaCar: Carpooling and BlaBlaBus in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of BlaBlaCar: Carpooling and BlaBlaBus in the recent period. As of 2021-03-16, among the BlaBlaCar: Carpooling and BlaBlaBus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 71.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 14.29%, Carousel category's proportion is 14.29%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, BlaBlaCar: Carpooling and BlaBlaBus's the proportion of networks impressions are placed like this:

Facebook's proportion is 25.96%,

Audience Network's proportion is 24.94%,

Instagram's proportion is 24.84%,

Messenger's proportion is 24.26%,

's proportion is .

In the date of 2021-03-16, BlaBlaCar: Carpooling and BlaBlaBus‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of BlaBlaCar: Carpooling and BlaBlaBus

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BlaBlaCar: Carpooling and BlaBlaBus. We can see some advertising trends.

Top 1 Ad Creative of BlaBlaCar: Carpooling and BlaBlaBus

Ad Details :

Headline :Економте до 100% на пальному

Text :1 пасажир = 300 грн 2 пасажири = 600 грн 3 пасажири = 900 грн Скількох попутників ви візьмете з собою під час наступної подорожі?

Top 2 Ad Creative of BlaBlaCar: Carpooling and BlaBlaBus

Ad Details :

Headline :BlaBlaCar

Text :Se for viajar de carro, ofereça os lugares disponíveis para outras pessoas! É possível escolher com base no perfil online e nas avaliações

Top 3 Ad Creative of BlaBlaCar: Carpooling and BlaBlaBus

Ad Details :

Headline :BlaBlaCar - Caronas de Confiança

Text :Ofereça seus assentos vazios e economize até 75% dos custos com gasolina e pedágio!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 354 309 327
Popularity 996 982 971
Dimensions 1200 x 628 1080 x 1080
Creative Type Image Video Image
Network Facebook Instagram Facebook
Related Ads 2 2 4
Countries Ukraine Brazil,Portugal,Angola Brazil
Language NA Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for BlaBlaCar: Carpooling and BlaBlaBus in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free BlaBlaCar: Carpooling and BlaBlaBus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to BlaBlaCar: Carpooling and BlaBlaBus, you can click the app name below to view related reports, or you can find more info in ASOTools.