BlaBlaCar: Carpooling and BlaBlaBus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BlaBlaCar: Carpooling and BlaBlaBus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BlaBlaCar: Carpooling and BlaBlaBus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BlaBlaCar: Carpooling and BlaBlaBus
App Name : BlaBlaCar: Carpooling and BlaBlaBus
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : BlaBlaCar
Publisher : Instagram,Treehouse Table,SHAREit - Transfer & Share,Vegan Recipes - Free Vegan Food Cookbook,Video Collage Maker,TalkU Free Calls +Free Texting +International Call,YouCam Nails - Manicure Salon for Custom Nail Art,USA Weather forecast,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 1,607
Duration : 2,407
Popularity : 133,440
Check ASO Keywords of BlaBlaCar: Carpooling and BlaBlaBus
2. BlaBlaCar: Carpooling and BlaBlaBus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BlaBlaCar: Carpooling and BlaBlaBus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BlaBlaCar: Carpooling and BlaBlaBus in the recent period. As of 2021-03-16, among the BlaBlaCar: Carpooling and BlaBlaBus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 71.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 14.29%, Carousel category's proportion is 14.29%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, BlaBlaCar: Carpooling and BlaBlaBus's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.96%,
Audience Network's proportion is 24.94%,
Instagram's proportion is 24.84%,
Messenger's proportion is 24.26%,
's proportion is .
In the date of 2021-03-16, BlaBlaCar: Carpooling and BlaBlaBus‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of BlaBlaCar: Carpooling and BlaBlaBus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BlaBlaCar: Carpooling and BlaBlaBus. We can see some advertising trends.
Top 1 Ad Creative of BlaBlaCar: Carpooling and BlaBlaBus
Ad Details ：
Headline ：Економте до 100% на пальному
Text ：1 пасажир = 300 грн 2 пасажири = 600 грн 3 пасажири = 900 грн Скількох попутників ви візьмете з собою під час наступної подорожі?
Top 2 Ad Creative of BlaBlaCar: Carpooling and BlaBlaBus
Ad Details ：
Headline ：BlaBlaCar
Text ：Se for viajar de carro, ofereça os lugares disponíveis para outras pessoas! É possível escolher com base no perfil online e nas avaliações
Top 3 Ad Creative of BlaBlaCar: Carpooling and BlaBlaBus
Ad Details ：
Headline ：BlaBlaCar - Caronas de Confiança
Text ：Ofereça seus assentos vazios e economize até 75% dos custos com gasolina e pedágio!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 354 | 309 | 327 |
| Popularity | 996 | 982 | 971 |
| Dimensions | 1200 x 628 | 1080 x 1080 | |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 2 | 2 | 4 |
| Countries | Ukraine | Brazil,Portugal,Angola | Brazil |
| Language | NA | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for BlaBlaCar: Carpooling and BlaBlaBus in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BlaBlaCar: Carpooling and BlaBlaBus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BlaBlaCar: Carpooling and BlaBlaBus, you can click the app name below to view related reports, or you can find more info in ASOTools.