The Art Newspaper Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Art Newspaper's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Art Newspaper.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Art Newspaper
App Name : The Art Newspaper
Logo：
OS : iOS
Network : Audience Network,Messenger,Facebook
Developer : U. Allemandi & Co. Publishing Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 53
Duration : 144
Popularity : 25,950
Check ASO Keywords of The Art Newspaper
2. The Art Newspaper’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Art Newspaper in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Art Newspaper in the recent period. As of 2021-03-15, among the The Art Newspaper‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, The Art Newspaper's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.2%,
Instagram's proportion is 27.15%,
Audience Network's proportion is 23.17%,
Messenger's proportion is 22.47%,
's proportion is .
In the date of 2021-03-15, The Art Newspaper‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of The Art Newspaper
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Art Newspaper. We can see some advertising trends.
Top 1 Ad Creative of The Art Newspaper
Ad Details ：
Headline ：Start your first month for just 99c
Text ：If you need to know about art, you need to know The Art Newspaper. Download the app today.
Top 2 Ad Creative of The Art Newspaper
Ad Details ：
Headline ：Subscribe now for just 99c
Text ：If you need to know about art, you need to know The Art Newspaper. Download the app today.
Top 3 Ad Creative of The Art Newspaper
Ad Details ：
Headline ：Subscribe now for just 99c
Text ：If you need to know about art, you need to know The Art Newspaper. Download the app today.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 26 | 26 | 26 |
| Popularity | 96 | 96 | 96 |
| Dimensions | 240 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 3 | 3 | 3 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Art Newspaper in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free The Art Newspaper's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Art Newspaper, you can click the app name below to view related reports, or you can find more info in ASOTools.