StorkCard Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the StorkCard's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps StorkCard.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of StorkCard
App Name : StorkCard
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Stork Group Limited
Publisher : Instagram,Facebook,WebcomiX,GeoActivity Rigs,CloudPets Lite,经营BBQ烧烤小店 - 做饭小游戏大全
Total creative ads during the time period : 141
Duration : 453
Popularity : 26,313
Check ASO Keywords of StorkCard
2. StorkCard’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser StorkCard in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of StorkCard in the recent period. As of 2021-04-12, among the StorkCard‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-12, StorkCard's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.19%,
Instagram's proportion is 27.1%,
Audience Network's proportion is 27.02%,
Messenger's proportion is 18.69%,
's proportion is .
In the date of 2021-04-12, StorkCard‘s network with the most ads is Facebook and its proportion is 26.67%.
3. Top 3 Ad Creative Analysis of StorkCard
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of StorkCard. We can see some advertising trends.
Top 1 Ad Creative of StorkCard
Ad Details ：
Headline ：Plan for your new arrival
Text ：Feel prepared, feel organised and plan for any unexpected expenses with StorkCard specially created for expecting parents.
With a new one coming into the world, the last thing needed is concern for unanticipated costs.
Stork Card is here to baby-proof your finances with our dedicated current account. Including
💰 Personalised budgets.
💳 Use your StorkCard debit card to take control of your spending.
🍼 Predict upcoming baby expenses.
📅 Plan ahead and feel organised.
🤗 An easy way for the family to contribute to the costs of raising kids.
🛒 Up to 30% selected retailers.
Cashback rewards at selected family & baby retailers
Download our free app to take a look at what’s on offer.
Top 2 Ad Creative of StorkCard
Ad Details ：
Headline ：Plan for your new arrival
Text ：We help expecting parents feel good about their finances with Stork Card.
In the first year alone, the cost of raising a baby can run upward of £15k, and the cost of raising a child to adulthood is even higher. But while your expenses will change when you have a child, you can stay on top of things with Stork Card. Baby-proof your finances with our dedicated current account. Use our baby budgeting tool on our app, and get on top of costs.
Top 3 Ad Creative of StorkCard
Ad Details ：
Headline ：Plan for your new arrival
Text ：We help expecting parents feel good about their finances with Stork Card.
In the first year alone, the cost of raising a baby can run upward of £15k, and the cost of raising a child to adulthood is even higher. But while your expenses will change when you have a child, you can stay on top of things with Stork Card. Baby-proof your finances with our dedicated current account. Use our baby budgeting tool on our app, and get on top of costs.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 112 | 112 | 97 |
| Popularity | 876 | 870 | 785 |
| Dimensions | 400 x 400 | 400 x 400 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for StorkCard in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free StorkCard's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to StorkCard, you can click the app name below to view related reports, or you can find more info in ASOTools.