TAB – Racing & Sports Betting Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TAB – Racing & Sports Betting's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TAB – Racing & Sports Betting.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TAB – Racing & Sports Betting
App Name : TAB – Racing & Sports Betting
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Tabcorp
Publisher : Instagram,GulogGratis,PhotoGrid Video Collage maker,开箱模拟器 for 皇室战争,MySQL QueryDB Client,appsGratis,Jewel Legend - Match 3 Games
Total creative ads during the time period : 606
Duration : 1,469
Popularity : 50,404
Check ASO Keywords of TAB – Racing & Sports Betting
2. TAB – Racing & Sports Betting’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TAB – Racing & Sports Betting in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TAB – Racing & Sports Betting in the recent period. As of 2021-03-04, among the TAB – Racing & Sports Betting‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-04, TAB – Racing & Sports Betting's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.35%,
Instagram's proportion is 24.96%,
Messenger's proportion is 24.37%,
Audience Network's proportion is 24.31%,
's proportion is .
In the date of 2021-03-04, TAB – Racing & Sports Betting‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of TAB – Racing & Sports Betting
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TAB – Racing & Sports Betting. We can see some advertising trends.
Top 1 Ad Creative of TAB – Racing & Sports Betting
Ad Details ：
Headline ：Download the TAB App for NRL!
Text ：Download the TAB App & check out our offers on every game!
Top 2 Ad Creative of TAB – Racing & Sports Betting
Ad Details ：
Headline ：Download the TAB App for NRL!
Text ：
Top 3 Ad Creative of TAB – Racing & Sports Betting
Ad Details ：
Headline ：Download the TAB App for NRL!
Text ：Download the TAB App & check out our offers on every game!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 118 | 118 | 79 |
| Popularity | 906 | 901 | 631 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | United States,Australia,United Kingdom,Canada | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for TAB – Racing & Sports Betting in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free TAB – Racing & Sports Betting's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TAB – Racing & Sports Betting, you can click the app name below to view related reports, or you can find more info in ASOTools.