TAP Air Portugal Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TAP Air Portugal's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TAP Air Portugal.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TAP Air Portugal
App Name : TAP Air Portugal
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Transportes Aéreos Portugueses S.A.
Publisher : Instagram,Facebook,Train with master controller,New Year 2018 Countdown,Paris Travel Guide,HK Taxi Fare meter,3d VR Roller Coaster : Climb-ing Simulator
Total creative ads during the time period : 762
Duration : 1,193
Popularity : 49,159
Check ASO Keywords of TAP Air Portugal
2. TAP Air Portugal’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TAP Air Portugal in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TAP Air Portugal in the recent period. As of 2021-05-19, among the TAP Air Portugal‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-19, TAP Air Portugal's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-19, TAP Air Portugal‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of TAP Air Portugal
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TAP Air Portugal. We can see some advertising trends.
Top 1 Ad Creative of TAP Air Portugal
Ad Details ：
Headline ：Rio de Janeiro desde €454 ida.
Text ：Partida: Lisboa
Top 2 Ad Creative of TAP Air Portugal
Ad Details ：
Headline ：Lisboa desde €44 ida.
Text ：Ansioso por conhecer Lisboa? Aproveite os descontos exclusivos TAP ao reservar no nosso site!
Top 3 Ad Creative of TAP Air Portugal
Ad Details ：
Headline ：Lisboa desde €44 ida.
Text ：A pensar na próxima viagem? E que tal Lisboa? Reserve a sua viagem no nosso site e aproveite os descontos exclusivos!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 96 | 199 | 189 |
| Popularity | 999 | 823 | 788 |
| Dimensions | 1200 x 628 | 628 x 628 | 754 x 390 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 66 | 2 | 2 |
| Countries | Portugal,Angola,Brazil | Portugal | Portugal |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for TAP Air Portugal in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free TAP Air Portugal's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TAP Air Portugal, you can click the app name below to view related reports, or you can find more info in ASOTools.