Hely Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hely's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hely.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hely
App Name : Hely
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Hely
Publisher : Instagram,Facebook,My Talking Tom,POTO - Photo Collage Editor,Fotor - Photo Editor&Collage,Alarm Clock
Total creative ads during the time period : 98
Duration : 481
Popularity : 15,320
Check ASO Keywords of Hely
2. Hely’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hely in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hely in the recent period. As of 2021-03-15, among the Hely‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Hely's the proportion of networks impressions are placed like this:
Audience Network's proportion is 26.84%,
Facebook's proportion is 26.83%,
Instagram's proportion is 26.82%,
Messenger's proportion is 19.51%,
's proportion is .
In the date of 2021-03-15, Hely‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Hely
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hely. We can see some advertising trends.
Top 1 Ad Creative of Hely
Ad Details ：
Headline ：Hely deelauto voor €0 per maand
Text ：Auto, e-bike of een bakfiets nodig? Je vindt alles gemakkelijk in de Hely app! Bovendien zit je bij Hely niet vast aan maandelijkse kosten en rekenen we geen extra kilometerkosten. Zo voordelig kan het zijn, omdat we delen! Je vindt Hely op verschillende locaties door heel Nederland. Download de Hely app en meld je aan, enjoy the ride!
Top 2 Ad Creative of Hely
Ad Details ：
Headline ：Hely deelauto voor €0 per maand
Text ：Auto, e-bike of een bakfiets nodig? Je vindt alles gemakkelijk in de Hely app! Bovendien zit je bij Hely niet vast aan maandelijkse kosten en rekenen we geen extra kilometerkosten. Zo voordelig kan het zijn, omdat we delen! Je vindt Hely op verschillende locaties door heel Nederland. Download de Hely app en meld je aan, enjoy the ride!
Top 3 Ad Creative of Hely
Ad Details ：
Headline ：Deelvervoer voor een beter milieu
Text ：Altijd geschikt vervoer, met een druk op de knop! Met Hely kun je op pad met al je favoriete deelvervoer, simpel met 1 app. Zo werkt het: 1. Download de Hely app en meld je aan. Met jouw Hely account krijg je toegang tot alle Hely Hubs in Nederland! Zo blijf je overal, altijd flexibel. ✅ 2. Je haalt je voertuig op bij de Hely Hub en zet hem daar ook altijd weer terug. Zo houden we de straten schoon en mooi! 👌 3. Met de Hely app open en sluit je alle voertuigen; volledig contactloos! Al je ritten, kosten en kortingen zie je real-time terug in de Hely app, altijd handig! 📲 Meer weten over Hely en de voertuigen bij jou in de buurt? Ga naar www.hely.com voor alle details en meld je aan! We hopen je snel te zien op de Hely Hub. 👋
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 60 | 60 | 60 |
| Popularity | 320 | 319 | 319 |
| Dimensions | 426 x 284 | 426 x 284 | 426 x 320 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 15 | 15 | 15 |
| Countries | Netherlands | Netherlands | Netherlands |
| Language | Dutch | Dutch | Dutch |
Through the above analysis, we can see that the most effective channel for Hely in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Hely's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hely, you can click the app name below to view related reports, or you can find more info in ASOTools.