TaxAct Express Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TaxAct Express's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TaxAct Express.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TaxAct Express
App Name : TaxAct Express
Logo：
OS : iOS
Network : Facebook,Instagram,Yahoo
Developer : TaxACT, Inc.
Publisher : Instagram,Facebook,Bubble Stars,Bounce Bubbles,TsumeShogi japanese chess problem,Fal Perisi - Fortune Teller Fairy, Kahve Falı,Kemono Friends - The Puzzle,Spades,Crack Glass Photo Effect
Total creative ads during the time period : 181
Duration : 1,135
Popularity : 12,191
Check ASO Keywords of TaxAct Express
2. TaxAct Express’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TaxAct Express in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TaxAct Express in the recent period. As of 2021-03-15, among the TaxAct Express‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 2.63%, Playable Ads category's proportion is 0.0%, Image category's proportion is 97.37%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, TaxAct Express's the proportion of networks impressions are placed like this:
Instagram's proportion is 56.51%,
Facebook's proportion is 43.49%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, TaxAct Express‘s network with the most ads is Instagram and its proportion is 52.63%.
3. Top 3 Ad Creative Analysis of TaxAct Express
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TaxAct Express. We can see some advertising trends.
Top 1 Ad Creative of TaxAct Express
Ad Details ：
Headline ：Your max refund is waiting…
Text ：We make it easy to get every dollar you deserve with expert help available at every step. Switch now to start for free!
Top 2 Ad Creative of TaxAct Express
Ad Details ：
Headline ：Your max refund is waiting…
Text ：We make it easy to get every dollar you deserve with expert help available at every step. Switch now to start for free!
Top 3 Ad Creative of TaxAct Express
Ad Details ：
Headline ：TaxAct finds money with our Deduction Maximizer
Text ：We make it easy to get every dollar you deserve with expert help available at every step. Switch now to start for free!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 41 | 39 | 40 |
| Popularity | 145 | 131 | 123 |
| Dimensions | 1200 x 627 | 1200 x 627 | 1200 x 627 |
| Creative Type | Image | Image | Image |
| Network | Yahoo | Yahoo | Yahoo |
| Related Ads | 5 | 4 | 6 |
| Countries | Canada,United States,United Kingdom,Australia | Canada,United States,Australia,United Kingdom | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for TaxAct Express in recent advertising is Yahoo, and the main creative type is Image.
In conclusion: The above is a free TaxAct Express's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TaxAct Express, you can click the app name below to view related reports, or you can find more info in ASOTools.