Planet54 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Planet54's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Planet54.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Planet54
App Name : Planet54
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Planet54.com
Publisher : Instagram,Facebook,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),AirBrush: Easy Photo Editor,WomanLog Period Tracker & Calendar,Been Love Memory - Love Counter 2020
Total creative ads during the time period : 390
Duration : 654
Popularity : 27,774
Check ASO Keywords of Planet54
2. Planet54’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Planet54 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Planet54 in the recent period. As of 2021-03-14, among the Planet54‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 63.33%, Carousel category's proportion is 36.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Planet54's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.59%,
Facebook's proportion is 24.65%,
Messenger's proportion is 24.47%,
Audience Network's proportion is 24.29%,
's proportion is .
In the date of 2021-03-14, Planet54‘s network with the most ads is Instagram and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of Planet54
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Planet54. We can see some advertising trends.
Top 1 Ad Creative of Planet54
Ad Details ：
Headline ：Planet54.com - South Africa's Favourite Online Store
Text ：The Big Winter Boot❄️ SALE is 🔛
🆒 savings on stylish Winter wear 💃
Shop our W20 Footwear clearance SALE 🧥👢🧣
🛒 Available online at Planet54.com
Top 2 Ad Creative of Planet54
Ad Details ：
Headline ：Planet54.com - South Africa's Favourite Online Store
Text ：The Big Winter Boot❄️ SALE is 🔛
🆒 savings on stylish Winter wear 💃
Shop our W20 Footwear clearance SALE 🧥👢🧣
🛒 Available online at Planet54.com
Top 3 Ad Creative of Planet54
Ad Details ：
Headline ：Planet54 - Fashion Online
Text ：Planet54.com is a leading Fashion Online Store in South Africa. We have the latest fashion trends and the best prices. Shipping throughout Africa and Free Delivery to selected countries in Africa. When You Want More - Planet54.com. Africa's fastest growing online store!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 57 | 57 | 55 |
| Popularity | 342 | 339 | 335 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 600 x 599 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | South Africa | South Africa | United States,South Africa |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Planet54 in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Planet54's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Planet54, you can click the app name below to view related reports, or you can find more info in ASOTools.