Zetland Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zetland's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zetland.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zetland
App Name : Zetland
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Zetland ApS
Publisher : Instagram,Facebook
Total creative ads during the time period : 50
Duration : 632
Popularity : 8,358
Check ASO Keywords of Zetland
2. Zetland’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zetland in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zetland in the recent period. As of 2021-03-14, among the Zetland‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Zetland's the proportion of networks impressions are placed like this:
Messenger's proportion is 44.06%,
Instagram's proportion is 27.05%,
Audience Network's proportion is 14.53%,
Facebook's proportion is 14.36%,
's proportion is .
In the date of 2021-03-14, Zetland‘s network with the most ads is Messenger and its proportion is 35.71%.
3. Top 3 Ad Creative Analysis of Zetland
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zetland. We can see some advertising trends.
Top 1 Ad Creative of Zetland
Ad Details ：
Headline ：Brok forpester vores arbejdspladser og samfund. Løsningen er enkel, men pænt akavet
Text ：Kan man med et simpelt (og lidt akavet) lifehack blive bedre til at sætte pris på de små ting i stedet for at brokke sig over dem? Zetlands største brokkehoved besluttede sig for at afprøve det på egen krop. Og egen kollega.
Top 2 Ad Creative of Zetland
Ad Details ：
Headline ：Brok forpester vores arbejdspladser og samfund. Løsningen er enkel, men pænt akavet
Text ：Kan man med et simpelt (og lidt akavet) lifehack blive bedre til at sætte pris på de små ting i stedet for at brokke sig over dem? Zetlands største brokkehoved besluttede sig for at afprøve det på egen krop. Og egen kollega.
Top 3 Ad Creative of Zetland
Ad Details ：
Headline ：Brok forpester vores arbejdspladser og samfund. Løsningen er enkel, men pænt akavet
Text ：Kan man med et simpelt (og lidt akavet) lifehack blive bedre til at sætte pris på de små ting i stedet for at brokke sig over dem? Zetlands største brokkehoved besluttede sig for at afprøve det på egen krop. Og egen kollega.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 65 | 65 | 65 |
| Popularity | 417 | 416 | 416 |
| Dimensions | 600 x 315 | 600 x 315 | 600 x 315 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Denmark | Denmark | Denmark |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Zetland in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Zetland's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zetland, you can click the app name below to view related reports, or you can find more info in ASOTools.