Nellie Mae Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nellie Mae's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nellie Mae.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nellie Mae
App Name : Nellie Mae
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Nellie Mae
Publisher : Instagram,Facebook,SpeedPro Slow speed video edit
Total creative ads during the time period : 255
Duration : 847
Popularity : 25,724
Check ASO Keywords of Nellie Mae
2. Nellie Mae’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nellie Mae in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nellie Mae in the recent period. As of 2021-03-15, among the Nellie Mae‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Nellie Mae's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, Nellie Mae‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Nellie Mae
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nellie Mae. We can see some advertising trends.
Top 1 Ad Creative of Nellie Mae
Ad Details ：
Headline ：250 New Arrivals Monthly!
Text ：
Top 2 Ad Creative of Nellie Mae
Ad Details ：
Headline ：DOWNLOAD OUR FREE APP HERE →
Text ：Woah we have a huge announcement for you! Our FREE App is here for you to shop our latest releases, watch our live videos at higher quality, and so much more 💝
Here's how to start:
❗️ Download Our App by clicking "Install Now"
❗️ Enable Notifications for the latest trends and deals
We appreciate you all, and can't wait for you to get more out of Nellie Mae Boutique ❤️
Top 3 Ad Creative of Nellie Mae
Ad Details ：
Headline ：250 New Arrivals Monthly!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 110 | 69 | 70 |
| Popularity | 868 | 471 | 453 |
| Dimensions | 224 x 400 | 426 x 426 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Nellie Mae in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Nellie Mae's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nellie Mae, you can click the app name below to view related reports, or you can find more info in ASOTools.