ThatHelps Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ThatHelps's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ThatHelps.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ThatHelps
App Name : ThatHelps
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Legacy Connect
Publisher : Instagram,Facebook,Treehouse Table,SHAREit - Transfer & Share,USA Weather forecast,Vegan Recipes - Free Vegan Food Cookbook,Text Free: Free Text Plus Call
Total creative ads during the time period : 292
Duration : 1,187
Popularity : 43,926
Check ASO Keywords of ThatHelps
2. ThatHelps’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ThatHelps in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ThatHelps in the recent period. As of 2021-03-15, among the ThatHelps‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ThatHelps's the proportion of networks impressions are placed like this:
Audience Network's proportion is 26.24%,
Instagram's proportion is 25.59%,
Messenger's proportion is 25.16%,
Facebook's proportion is 23.02%,
's proportion is .
In the date of 2021-03-15, ThatHelps‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ThatHelps
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ThatHelps. We can see some advertising trends.
Top 1 Ad Creative of ThatHelps
Ad Details ：
Headline ：Help Trout Conservation and Clean Water.
Text ：Trout habitats face imminent danger—but groups like Trout Unlimited are working nonstop to conserve fresh water fisheries. Find out how you can support their work on our app!
Top 2 Ad Creative of ThatHelps
Ad Details ：
Headline ：The Conserve Energy Challenge
Text ：The average US household uses 10,339 kWh of electricity each year. Do your part to help conserve 4 TRILLION kWh of electricity, join ThatHelps' Conserve Energy Challenge and you could win an energy-efficient thermostat!
Top 3 Ad Creative of ThatHelps
Ad Details ：
Headline ：Help Women's Equality In Your Community And Beyond.
Text ：You could win a Brita water filter and reusable water bottle!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 363 | 361 | 407 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 4 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ThatHelps in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ThatHelps's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ThatHelps, you can click the app name below to view related reports, or you can find more info in ASOTools.