The Atlantic Magazine Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Atlantic Magazine's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Atlantic Magazine.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Atlantic Magazine
App Name : The Atlantic Magazine
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : The Atlantic Monthly Group, Inc.
Publisher : Facebook,Instagram
Total creative ads during the time period : 712
Duration : 1,574
Popularity : 94,082
Check ASO Keywords of The Atlantic Magazine
2. The Atlantic Magazine’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Atlantic Magazine in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Atlantic Magazine in the recent period. As of 2021-04-18, among the The Atlantic Magazine‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-18, The Atlantic Magazine's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-18, The Atlantic Magazine‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of The Atlantic Magazine
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Atlantic Magazine. We can see some advertising trends.
Top 1 Ad Creative of The Atlantic Magazine
Ad Details ：
Headline ：The Measure of Trump’s Devotion
Text ：Memorial Day is for the living: for those who mourn, for those who remember, for those who carry upon their bodies and souls the scars of war. It is the opportunity for society to express gratitude. That is not only a duty to the past. It’s a commitment to the future—because Memorial Day speaks not only to those who have sacrificed in the past, but to those who may be called on to sacrifice in years to come.
“To care for him who shall have borne the battle, and for his widow, and his orphan” is a promise not denominated only in dollars and cents. We commit spiritually, too, to do our limited human best to understand and appreciate the losses and suffering imposed by the defense of the nation.
It is the responsibility and honor of the president to speak for the nation on the solemn occasions of collective remembrance. Some presidents are endowed with greater natural eloquence than others, but that does not matter. What the country listens for is the generous and authentic message underneath the rhetoric, whether that rhetoric is graceful or clumsy. The last general to win the presidency said, “I hate war as only a soldier who has lived it can, only as one who has seen its brutality, its futility, its stupidity.” The country heard those words, believed them, and trusted him.
The 45th president is often described—and sometimes praised—as “authentic.” That compliment, if it is a compliment, is not truly deserved. In many ways, President Trump is not the man he seems. He was not a great builder, not a great dealmaker, not a billionaire, not a man of strength and decisiveness.
But there is one way in which he truly is authentic: He is never able to play-act the generous feelings that he so absolutely lacks. “To show an unfelt sorrow is an office which the false man does easy.” In that one sense, Donald Trump is not false. He does not feel sorrow for others, and he does not try to pretend otherwise.
"Happy Memorial Day! Those who died for our great country would be very happy and proud at how well our country is doing today. Best economy in decades, lowest unemployment numbers for Blacks and Hispanics EVER (& women in 18years), rebuilding our Military and so much more. Nice!"
Trump’s perfect emptiness of empathy has revealed itself again and again through his presidency, but never as completely and conspicuously as in his self-flattering 2018 Memorial Day tweets. They exceed even the heartless comment in a speech to Congress—in the presence of a grieving widow—that a fallen Navy Seal would be happy that his ovation from Congress had lasted longer than anybody else’s.
It’s not news that there is something missing from Trump where normal human feelings should go. His devouring need for admiration from others is joined to an extreme, even pathological, inability to return any care or concern for those others. But Trump’s version of this disconnect comes most especially to the fore at times of national ritual.
Donald Trump cares enormously about national symbols—the flag, the anthem—when he can use them to belittle, humiliate, and exclude.
Trump has called for revoking the citizenship of those who burn the flag. He has suggested that NFL players who do not rise for the Star-Spangled Banner should be deported. He scored one of the greatest victories of his presidency when the National Football League submitted to his demand to punish players who did not stand at attention for the anthem. Vice President Pence ran the victory lap for Trump on this one.
But when it comes time to to lead the nation in its shared rituals of unity and common purpose, Donald Trump cannot do it. He is, at most, president of slightly more than half of white America, and often not even that.
What happens then if the country should find itself in a moment when national leadership is required? A mass-casualty terrorist attack, a natural disaster that takes many lives, a crisis that might lead to war, a war itself? Trump’s decisions are leading the country toward possible conflict in the Korean Peninsula and against Iran.
What if that leadership actually arrives at the brink of outright conflict? How can a president who only grabs credibly ask others for sacrifice? How can the most untrustworthy man ever to hold the office effectively summon anyone to follow him? Franklin Roosevelt in his first inaugural address spoke of “the warm courage of national unity.” There will never be any such thing under a Trump presidency, and the fault lines embittered by Trump’s ceaseless provocations will shatter in a real national crisis.
On every Memorial Day, Americans should pray for peace. On this Memorial Day and the next, and the one after that, Americans should pray with extra fervor—because war, if it comes, will come under the leadership of a man unequal to the job.
Top 2 Ad Creative of The Atlantic Magazine
Ad Details ：
Headline ：Uneasy Riders: Trump’s War on Harley
Text ：Ask yourself is our current administration “making America great” or pushing America away?
Top 3 Ad Creative of The Atlantic Magazine
Ad Details ：
Headline ：The Democrats Whose 2020 Goal Is Grander Than the Presidency
Text ："Future Now has the grandest ambitions of them all. Combining both a political-action committee, Future Now Fund, and an advocacy group, it strives not only to help progressive candidates win elections, but also to enact, in as many states as possible, a specific and far-reaching policy agenda by 2030."
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 886 | 830 | 539 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 960 x 500 | 960 x 500 | 960 x 500 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Atlantic Magazine in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Atlantic Magazine's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Atlantic Magazine, you can click the app name below to view related reports, or you can find more info in ASOTools.