The Beaten Path Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Beaten Path's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Beaten Path.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Beaten Path
App Name : The Beaten Path
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Level Eight AB
Publisher : Instagram,Light Bible: Daily Verses, Prayer, Audio Bible,Been Love Memory - Love Counter 2020,Photo Editor & Pic Collage - Sweet Selfie Camera,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Call Recorder,100+ Smoothie Recipes - Healthy Drinks Recipes,USA Weather forecast
Total creative ads during the time period : 48
Duration : 217
Popularity : 3,152
Check ASO Keywords of The Beaten Path
2. The Beaten Path’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Beaten Path in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Beaten Path in the recent period. As of 2020-09-17, among the The Beaten Path‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-17, The Beaten Path's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Audience Network's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-17, The Beaten Path‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of The Beaten Path
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Beaten Path. We can see some advertising trends.
Top 1 Ad Creative of The Beaten Path
Ad Details ：
Headline ：Will you conquer the forest?
Text ：
Top 2 Ad Creative of The Beaten Path
Ad Details ：
Headline ：Will you conquer the forest?
Text ：Be the hero, fight monster and save the world!
Top 3 Ad Creative of The Beaten Path
Ad Details ：
Headline ：Will you conquer the forest?
Text ：Be the hero, fight monster and save the world!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 27 | 27 | 27 |
| Popularity | 135 | 135 | 134 |
| Dimensions | 200 x 400 | 200 x 400 | 200 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia,Germany,Japan,Canada | Indonesia,Germany,Japan,Canada | Indonesia,Germany,Japan,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Beaten Path in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free The Beaten Path's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Beaten Path, you can click the app name below to view related reports, or you can find more info in ASOTools.