TVPlayer Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TVPlayer's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TVPlayer.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TVPlayer
App Name : TVPlayer
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : ALCHIMIE U.K.
Publisher : Instagram,Cisana TV+ TV Listings guide Norway EPG,TV Listings Germany - Cisana TV+,Lyrical Video Songs Status,Fire TV Universal Remote Android TV KODI CetusPlay,Gallery Drive Sync
Total creative ads during the time period : 302
Duration : 1,815
Popularity : 25,924
Check ASO Keywords of TVPlayer
2. TVPlayer’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TVPlayer in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TVPlayer in the recent period. As of 2021-01-26, among the TVPlayer‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-26, TVPlayer's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.94%,
Instagram's proportion is 22.72%,
Messenger's proportion is 22.72%,
Audience Network's proportion is 22.62%,
's proportion is .
In the date of 2021-01-26, TVPlayer‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of TVPlayer
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TVPlayer. We can see some advertising trends.
Top 1 Ad Creative of TVPlayer
Ad Details ：
Headline ：Watch TV on-the-go.
Text ：Catch up 100+ shows.
Top 2 Ad Creative of TVPlayer
Ad Details ：
Headline ：Watch TV On-the-go.
Text ：Stream 100+ Shows Now.
Top 3 Ad Creative of TVPlayer
Ad Details ：
Headline ：Prueba la App 7 días gratis
Text ：Las 🐢 como nunca las has visto antes.
Muy Interesante TV disponible en la App TVPlayer📱
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 98 | 79 | 42 |
| Popularity | 289 | 256 | 224 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | Messenger |
| Related Ads | 3 | 2 | 1 |
| Countries | Australia,Canada,United Kingdom,United States | Australia,United Kingdom,United States,Canada | Spain |
| Language | English | English | Spanish |
Through the above analysis, we can see that the most effective channel for TVPlayer in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free TVPlayer's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TVPlayer, you can click the app name below to view related reports, or you can find more info in ASOTools.