The Harmonist Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the The Harmonist's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Harmonist.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of The Harmonist

App Name : The Harmonist


The Harmonist-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),Audience Network

Developer : The Harmonist

Publisher : Instagram,Facebook,Flikk: Free Mobile Recharge Wallet Cash,Supermarket Discount Brochures 223 Brands,Sound Effect Free,Enjoy Learning Old Japan Map Puzzle

Total creative ads during the time period : 1,745

Duration : 333

Popularity : 423,837

Check ASO Keywords of The Harmonist

2. The Harmonist’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Harmonist in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of The Harmonist in the recent period. As of 2021-03-09, among the The Harmonist‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.32%, Playable Ads category's proportion is 0.0%, Image category's proportion is 88.68%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, The Harmonist's the proportion of networks impressions are placed like this:

Audience Network's proportion is 28.01%,

Facebook's proportion is 27.57%,

Instagram's proportion is 27.42%,

Messenger's proportion is 17.0%,

's proportion is .

In the date of 2021-03-09, The Harmonist‘s network with the most ads is Facebook and its proportion is 26.42%.

3. Top 3 Ad Creative Analysis of The Harmonist

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Harmonist. We can see some advertising trends.

Top 1 Ad Creative of The Harmonist

Ad Details :

Headline :Find Your Element

Text :Discover your true element and manage your destiny with the power of perfume.

Top 2 Ad Creative of The Harmonist

Ad Details :

Headline :Shop The Harmonist

Text :The Harmonist fragrances are composed with the rarest and most precious natural ingredients from all over the world to create true signature scents.

Top 3 Ad Creative of The Harmonist

Ad Details :

Headline :Find Your Element

Text :Discover your true element and manage your destiny with the power of perfume.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 115 115 115
Popularity 852 850 850
Dimensions 2048 x 1380 2048 x 1365 1080 x 579
Creative Type Image Image Image
Network Instagram Instagram Audience Network
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for The Harmonist in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free The Harmonist's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to The Harmonist, you can click the app name below to view related reports, or you can find more info in ASOTools.