The News Minute Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The News Minute's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The News Minute.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The News Minute
App Name : The News Minute
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Spunklane Media
Publisher : Facebook,Instagram,USA Weather forecast
Total creative ads during the time period : 83
Duration : 686
Popularity : 5,182
Check ASO Keywords of The News Minute
2. The News Minute’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The News Minute in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The News Minute in the recent period. As of 2021-04-16, among the The News Minute‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-16, The News Minute's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-16, The News Minute‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The News Minute
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The News Minute. We can see some advertising trends.
Top 1 Ad Creative of The News Minute
Ad Details ：
Headline ：
Text ：In India, more than 60 percent of urban women are at a risk of diabetes. It is best to stay on track by checking your blood sugar often, eating healthy food, and being active so you can be your healthiest and feel your best. #IndiaHealthWise #BeatNCDs https://t.co/Z7iX1YdKXY https://t.co/FcAutZScBO
Top 2 Ad Creative of The News Minute
Ad Details ：
Headline ：'C U Soon': Mahesh-Fahadh film is a reminder of what the Malayalam industry does best
Text ：'C U Soon' with its minimalist approach and solid storytelling is an example of what the industry does best.
Top 3 Ad Creative of The News Minute
Ad Details ：
Headline ：Dubai-Kozhikode Air India flight splits in two on Karipur runway, many injured
Text ：An Air India flight from Dubai to Kozhikode in Kerala crashed at the Calicut International Airport - also known as the Karipur airport - while landing on Friday night. 17 people have been killed in the mishap, including both pilots, and 13 other passengers have been confirmed to have died. The Air I...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 58 | 1 | 27 |
| Popularity | 293 | 133 | 130 |
| Dimensions | 1200 x 780 | 1200 x 800 | 1200 x 800 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Canada,Australia | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The News Minute in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free The News Minute's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The News Minute, you can click the app name below to view related reports, or you can find more info in ASOTools.