TIER - Scooter Sharing Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TIER - Scooter Sharing’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TIER - Scooter Sharing.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TIER - Scooter Sharing
App Name : TIER - Scooter Sharing
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Tier Mobility GmbH
Publisher :
Total creative ads during the time period : 35
Duration : 196
Popularity : 5,881
2. TIER - Scooter Sharing’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser TIER - Scooter Sharing in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TIER - Scooter Sharing in the recent period. As of 2020-09-06, among the TIER - Scooter Sharing‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 20.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 53.33%, Carousel category’s proportion is 26.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, TIER - Scooter Sharing’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 63.67%,
Instagram’s proportion is 19.44%,
Messenger’s proportion is 14.68%,
Audience Network’s proportion is 2.21%,
’s proportion is .
In the date of 2020-09-06, TIER - Scooter Sharing‘s network with the most ads is Facebook and its proportion is 53.33%.
3. Top 3 Ad Creative Analysis of TIER - Scooter Sharing
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TIER - Scooter Sharing. We can see some advertising trends.
Top 1 Ad Creative of TIER - Scooter Sharing
Ad Details ：
Headline ：Meet the new TIER in town
Text ：Signup for free in under 2 minutes! TIER Mobility provides you with a fun, independent and on-demand mobility solution for your city commutes: electric scooters. TIER’s diverse community stretches all across Europe in currently over 45 cities. With more than 14 million successful rides, TIER is...
Top 2 Ad Creative of TIER - Scooter Sharing
Ad Details ：
Headline ：Meet the new TIER in town
Text ：Signup for free in under 2 minutes! TIER Mobility provides you with a fun, independent and on-demand mobility solution for your city commutes: electric scooters. TIER’s diverse community stretches all across Europe in currently over 45 cities. With more than 14 million successful rides, TIER is...
Top 3 Ad Creative of TIER - Scooter Sharing
Ad Details ：
Headline ：Meet the new TIER in town
Text ：Signup for free in under 2 minutes! TIER Mobility provides you with a fun, independent and on-demand mobility solution for your city commutes: electric scooters. TIER’s diverse community stretches all across Europe in currently over 45 cities. With more than 14 million successful rides, TIER is...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 47 | 46 | 46 |
| Popularity | 267 | 261 | 260 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Germany | Germany |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for TIER - Scooter Sharing in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free TIER - Scooter Sharing’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TIER - Scooter Sharing, you can click the app name below to view related reports.