Tuya Competitive Intelligence|Ad Analysis by SocialPeta

Tuya Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Tuya's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tuya.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Tuya

App Name : Tuya

Logo

Tuya-SocialPeta

OS : Android

Network : Facebook,Instagram,Audience Network

Developer : TUYA S.A.

Publisher : Instagram,Facebook

Total creative ads during the time period : 311

Duration : 176

Popularity : 26,702

Check ASO Keywords of Tuya

2. Tuya’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tuya in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Tuya in the recent period. As of 2021-03-13, among the Tuya‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 8.06%, Playable Ads category's proportion is 0.0%, Image category's proportion is 90.32%, Carousel category's proportion is 1.61%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Tuya's the proportion of networks impressions are placed like this:

Instagram's proportion is 31.01%,

Facebook's proportion is 27.53%,

Messenger's proportion is 22.16%,

Audience Network's proportion is 19.3%,

's proportion is .

In the date of 2021-03-13, Tuya‘s network with the most ads is Instagram and its proportion is 32.26%.

3. Top 3 Ad Creative Analysis of Tuya

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tuya. We can see some advertising trends.

Top 1 Ad Creative of Tuya

Ad Details :

Headline :Cuenta Digital TuyaPay

Text :Con TuyaPay en tu celular no pagas cuotas de manejo porque es totalmente gratis. Créala en la App Tuya de tu celular.

Top 2 Ad Creative of Tuya

Ad Details :

Headline :Cuenta Digital TuyaPay

Text :Con TuyaPay en tu celular no pagas cuotas de manejo porque es totalmente gratis. Créala en la App Tuya de tu celular.

Top 3 Ad Creative of Tuya

Ad Details :

Headline :Cuenta Digital TuyaPay

Text :Con TuyaPay en tu celular no pagas cuotas de manejo porque es totalmente gratis. Créala en la App Tuya de tu celular.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 43 43 43
Popularity 242 241 241
Dimensions 1080 x 1080 1080 x 1080 1080 x 1920
Creative Type Image Image Image
Network Messenger Instagram Instagram
Related Ads 1 1 1
Countries Colombia Colombia Colombia
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for Tuya in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free Tuya's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Tuya, you can click the app name below to view related reports, or you can find more info in ASOTools.